Rebecca Robins

Rebecca Robins is the Global Luxury Lead at Interbrand and the co-author of Meta-Luxury. Based in London, she heads up its global luxury practice and business intelligence, and has worked with brands from Burberry to LVMH. Specialising in luxury branding, Rebecca is an expert in her field and her writing and commentary has featured in publications such as The Economist, The Financial Times, Monocle and The New York Times.

Rebecca

Robins

Global Luxury Lead at Interbrand and the co-author of Meta-Luxury

Rebecca Robins is the Global Luxury Lead at Interbrand and the co-author of Meta-Luxury. Based in London, she heads up its global luxury practice and business intelligence, and has worked with brands from Burberry to LVMH. Specialising in luxury branding, Rebecca is an expert in her field and her writing and commentary has featured in publications such as The Economist, The Financial Times, Monocle and The New York Times.

Latest articles from

Rebecca

CONSUMERS

Opinion: Hermès, Dior and Louis Vuitton Most Resilient Brands in Luxury

A crisis is always a catalyst for a re-evaluation of what we value and why, and for new forms of creativity in response, says Rebecca Robins, global chief learning and culture officer at Interbrand, who believes leading luxury brands like Hermès, Dior and Louis Vuitton remain resilient despite the challenges posed by the global COVID-19 pandemic.

RETAIL

Opinion: Burberry, Gucci and Hermès Most Iconic Movers in Luxury

Luxury is an industry that defies classification, it’s not a sector but a space of excellence. As Interbrand celebrates 20 years of its Best Global Brands study, Rebecca Robins, global luxury lead at the brand consultancy, looks at the most iconic brands in the industry, their evolution and what they represent in the context of our times.