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Ali Mirza

Ali is the CEO of AFFLUENTIAL™ powered by Agility Research and Strategy, a global leader in intelligence focused on the Affluent and Emerging Middle Class consumer: the “Influential Affluent”. AFFLUENTIAL™ works with leading premium brands, adding value through a range of services from analytics, consulting and consumer research.

Author Image
Ali
Mirza
CEO, AFFLUENTIAL™

Ali is the CEO of AFFLUENTIAL™ powered by Agility Research and Strategy, a global leader in intelligence focused on the Affluent and Emerging Middle Class consumer: the “Influential Affluent”. AFFLUENTIAL™ works with leading premium brands, adding value through a range of services from analytics, consulting and consumer research.

Latest articles from

Ali

CONSUMERS

A Look at Vietnam’s Affluent

The country‘s retail industry has already experienced double-digit growth in the most recent years. New shopping establishments are popping up, and new players are entering the market.

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The Era Where Luxury Meets Technology

Luxury groups are investing heavily in the latest technologies to elevate their products and digital strategies to a whole new level. Recently we have seen a strong increase in the…
CONSUMERS

Luxury Brand Strategies in Emerging Markets

Luxury brands have set their eyes on emerging markets, like China’s tier 2 and 3 cities, and India, where consumers with newfound access to money and information are becoming avid purveyors and consumers of luxury goods and experiences. Yet, there is no one size fits all strategy that brands use when it comes to increasing their market share in these emerging markets.

CONSUMERS

China vs. America: The Different Spending Habits of the Wealthy

There are currently 1 million Chinese people and 5 million Americans with at least 1 million USD in assets, or what the luxury, property and financial industries classify as “High Net Worth Individuals.” These HNWIs are a lucrative segment and one where brands are eager to increase their marketshare.