About Us

The leading business intelligence resource for luxury professionals

Luxury Society is the editorial division of DLG (Digital Luxury Group), an international agency that provides a range of digital services to luxury brands around the world.

A trusted resource for luxury executives, Luxury Society offers a global perspective on the industry with exclusive studies and reports; analysis and features; as well as in-depth interviews with industry heavyweights and thought leaders.

Luxury Society is published by DLG (Digital Luxury Group), a leading independent digital agency for luxury brands. DLG offers social media, e-commerce and CRM services to international brands across its offices in Geneva, Shanghai and New York. It has developed a unique expertise in defining and implementing impactful digital strategies that target sophisticated consumers through a combination of technological know-how, creativity and luxury savoir-faire.

Contributors

Luxury Society is supported by a large network of contributors across the globe. Hailing from a variety of backgrounds and publications, including the New York Times, Europa Star, Euromonitor and Retail in Asia, they offer varied opinions and invaluable insights on the world’s ever-changing luxury landscape.

Events

Luxury Society organises events and conferences around the world, including its flagship Keynote that offers an insider’s look into the luxury industry through panel discussions, workshops and presentations by top executives. For more information or collaboration opportunities, please email us at keynote@luxurysociety.com

Team

David Sadigh

Publisher

Convinced that luxury brands required a different approach than consumer goods brands, David pioneered the digital luxury space by creating DLG.

For over 20 years, David and his teams have advised countless luxury and lifestyle brands on how to harness the power of digital to create brand desirability, successfully launched campaigns in key luxury markets such as China, guided brands in increasing e-commerce revenues, and ensured that these luxury brands find their distinctive voice within the digital noise.

Pablo Mauron

Associate Publisher

Based in China for the past 10 years, Pablo has led a team of over 80 in successfully managing consulting, social media, e-commerce, CRM, and creative projects for major luxury and premium brands. Working with international brand headquarters, and regional teams, he develops strategies and executes marketing activities that localize the global values of luxury brands to resonate with the nuances of the local market and consumers.

With over 15 years of experience in digital marketing & strategy and advertising, Pablo has advised over 100 luxury brands on their digital strategies both globally and locally.

Dino Auciello

Editor, International

As a Client Director with over 12 years of experience, Dino has been in charge of several important clients for DLG, including leading the relationships and teams working with brands such as Glenfiddich or Van Cleef & Arpels.

Dino started his career in journalism in 2010 working for one of the most influential Swiss business magazines, becoming its digital manager three years later. In 2014, he was promoted to deputy editor-in-chief before joining DLG and digital marketing in 2017.

Alexander Wei

Editor

Before joining Luxury Society, Alexander was a business journalist covering M&A, finance, technology and marketing strategy at Women’s Wear Daily. He contributed articles to Financial Times, T: The New York Times Style Magazine, WSJ. Magazine and other media regularly as well. Alexander is also Research Director at DLG China.