RISE Index

The RISE Index – RedNote Influence & Strategy Evaluation – is created to serve as a clear benchmark for luxury brands in China’s dynamic social media landscape, measuring their visibility, consumer resonance, and market vitality.

Voice

Capturing how brands leverage their official accounts to build influence, looking at activity levels, audience engagement, and the strength of community growth.

KOL Investment

Evaluating how effectively brands deploy paid content, considering both the scale of investment and the impact of influencer partnerships in terms of reach and engagement.

Heat

Reflecting the intensity of organic consumer interest, measuring demand, brand visibility, and the potential for viral amplification.

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To explore more insights on brand marketing trends on RedNote and download the full reports, visit the articles on Luxury and Beauty.

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Published: 1 month ago

Cannes Lions is the largest festival of creativity in the world, celebrating the best of advertising over the past 12 months, yet there is one particular industry that seems to be absent every year: luxury. But why? DLG Global Chief Creative Officer and two-time judge Frederic Bonn delves into the subject and breaks down how luxury brands can better leverage their creativity to their advantage.

CAMPAIGNS

Social Listening Might Just Be The Smartest Tool Luxury Brands Can Use Right Now

Tracking your brand in conversations related to your company and products is a powerful tool that should be implemented by all brands to ensure they have access to real-time insights about their customers and industry, says Anne-Sophie Scharff, Strategic Planning Manager at DLG.

RISE Index

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