DemandTracker™: Benchmark your brand’s search demand against competitors across 64 markets
with near real-time data on consumer interest and market trends.
DemandTracker™ Watches & Jewelry
DemandTracker Methodology
The DemandTracker is a comprehensive search demand monitoring solution specifically designed for the luxury industry. It provides brands with actionable insights by tracking and analyzing consumer interest through search behavior.
Note: This is a free version with global data only and limited views. The full version available to subscribing brands includes comprehensive market-specific data, competitive benchmarking, and advanced analytics features.
Data Collection Methodology
- Brands Monitored: 72+ luxury watch and jewelry brands
- Markets Tracked: 64 global markets (free version limited to global aggregate data)
- Keywords Analyzed: 88,000+ brand, product, and category-specific terms
- Search Volume: Analysis of 2.6+ billion annual searches from Google
- Data Freshness: Updated every month
- Historical Data: 4+ years of historical data for trend analysis (limited time period in free version)
Data Processing Methods
- Comprehensive Data Aggregation:
- Brand name variations and misspellings
- Product-specific search terms
- Collection and model names
- Related terms and category searches
- Market Segmentation:
- Geographic market analysis across 64 territories (full version only)
- Segment-specific analysis (Luxury, Premium, Fashion, etc.)
- Cross-market comparison for regional insights (full version only)
- Trend Identification:
- Year-over-year growth calculations
- Monthly trending data
- Seasonality pattern recognition
- Emerging brand and collection detection
- Competitive Analysis:
- Share of search by brand and segment
- Market position indexing
- Growth trajectory modeling
- Competitive movement alerts (full version only)
Analysis Features
- Brand Demand Analysis: Track absolute and relative search volumes for all major luxury brands
- Indexed Brand Demand: Identify rising brands that may gain market share
- Market Demand Indexing: Quickly spot specific market challenges or opportunities (full version only)
- Seasonality Tracking: Analyze cyclical patterns and event-driven demand spikes
- Feature Trend Analysis: Monitor consumer interest in specific materials, colors, and design elements
- Collection Performance: Compare search interest across different product lines and collections
The free landing page implementation provides a valuable glimpse into global luxury brand demand trends, while the full version unlocks detailed market-specific insights and advanced analytics capabilities for subscribing brands.
