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Jiaqi Luo

Born and raised in Shenzhen, Jiaqi moved to Milan in 2017 after studying art history in the United States. She writes about Chinese millennial's luxury consumption and evolving taste. As a member of China's post-90s generation, she also covers how luxury marketing reflects social changes.

Latest articles from Jiaqi

The Untapped Potential of Sexy Lingerie in China

April 30, 2019

Niche Perfumes: China’s Growing Appetite for Unusual Fragrances

February 25, 2019

Luxurious, Effective, And Highly Technical: Chinese Beauty Trends To Watch In 2019

January 07, 2019

How Luxury Brands Are Reaching China’s Millennials Shoppers with Art Exhibitions

December 10, 2018

How Prada Is Sharpening Its Digital Presence In China To Stay Relevant

November 12, 2018

China’s 300-billion Daigou Business: What’s Next After the Government Crackdown?

October 31, 2018

China’s Street-wear Obsession: Why Yo’Hood Works

October 01, 2018

The Gucci Formula: When Storytelling in China is Done Right

September 12, 2018
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