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Elizabeth Canon

Founder & President, The FC Tech Group

As the founder of FC Tech Group, Elizabeth is focused on leading the customer experience practice across luxury verticals. Her involvement in client work includes bringing research and audit results to life through executive education, prioritized action plans, and developing platforms of internal thought leadership within organizations.

Latest articles from Elizabeth

As Customers Worship Experiences Over Items, Where is The Brand Opportunity?

February 06, 2017

Engaging UHNW Clients Through Bespoke Marketing

November 07, 2013

The Anatomy of a Digital Fashion Week Campaign

October 07, 2013

Tier 1, 2 & 3 Cities in China, Which Comes First for Brands?

July 02, 2013

The Future of Showrooming & New Consumer Behaviours

May 23, 2013

The 3D Printing Revolution: What it Means for Fashion & Luxury

April 26, 2013

The New Customer Service Means Offering Convenience

January 24, 2013

How Digital Can Aid the Tradeshow Experience

July 11, 2012

How To Customise Social Media Strategy for Europe

April 19, 2012

Critical Considerations for Luxury Brands Launching eCommerce

January 25, 2012

Calculating the Risks of Not Participating in the Digital Revolution

August 18, 2011
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