As the focus on local shopping festivals like Singles Day and 618 continues to intensify in China, globally recognised celebrations and milestones are beginning to resonate less strongly with Chinese shoppers. What does this mean for international brands, and how can they adapt and develop marketing strategies around these local milestones on e-commerce platforms accordingly? Find out more in DLG’s latest white paper on Leveraging Local Festivals and Milestones on Tmall.
