Consumers

The key to transforming the physical store lies in driving valued customer relationships, providing personalised in-store services and selling the lifestyle associated with a luxury brand.

A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese.

Luxury brands have recognised the opportunity in voice technology to make exclusivity more accessible to their consumers. But the real challenge lies in inspiring new customer behaviour.

“Experience” is the buzzword for many luxury marketers today. Major luxury brands, as well as financial brands targeting affluent and High Net Worth consumers are finding new ways to create experiences consumers can encounter that are beyond the product they are trying to market.

The Western tradition of celebrating your fathers on the third Sunday in June is catching on in China. And, much like Mother’s Day, Father's Day in China has become a way that luxury brands can connect with consumers.

Chinese consumers are ready to buy everything online. That and a few other key findings came to light in a recent report entitled “Digital Lifestyles in China” by the Consumer Technology Association (CTA). The report offers insights and data about the online behaviors of consumers culled from a survey of over 3,000 smartphone users from mainland China.