Campaigns

Influencer marketing continues to thrive in the luxury industry today. Recognising the opportunity it presents, brands are also leveraging on their clout to raise awareness for social causes – especially the topic du jour: Female empowerment.

Modern China’s rush to internationalisation has meant an increasing embrace of global festivals and holidays, but marketers haven’t forgotten traditional Chinese holidays as an opportunity for promotions and online sales experimentation.

During the first half of 2017, innovative technologies and social media proved to be a luxury beauty and fragrance marketers’ best asset when aspiring for consumer awareness and involvement.

With the buzz surrounding International Women’s Day last week, several luxury brands rallied support for the female cause to connect with consumers through their shared vision of gender equality.

Valentine’s Day is a moment of the year when all things romantic love is celebrated. But not everyone is keen on this holiday, especially if they are single. Swarovski recognized this and put together a “unique” and spirited campaign for its Chinese audience of independent women.

The day of love has finally arrived, which means that brands of all walks of life are culminating their Valentine’s Day campaigns in hopes that a hopeless romantic, or even just a shrewd long-time companion, will be investing in a present for their loved one. Today we take a closer look at how 5 luxury jewelry maisons have approached the holiday.