Campaigns
Latest articles on Campaigns
Watches & Wonders 2020: This Year's Most Innovative Timepieces
Off-White, Gucci & Balenciaga Reigned Supreme At Close of 2019
Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
2019’s Biggest PR Blunders: Have Luxury Brands Learnt their Lessons?
Why Retro Games Are Winning Over Chinese Consumers
How Caran d’Ache’s Influencer Campaign Helped It To Connect To A New Generation
Luxury Is Banking on Celebrities Again. But Is It A Good Idea?
Should Brands Still Work With Foreign Celebrities For Marketing In China?
Why Brands Should Forget About Direct Returns of Investment When It Comes to KOLs
Can Celebrity Deals Boost Eyewear Brands?
Why Valentino Wins the Chinese Valentine’s Day Game
Luxury Brands Focus On Hospitality For Art Basel Hong Kong
Why “Drop” Retail Is the Future of Luxury Sales in China
Cultural Messaging in China: A Chinese New Year Case Study
How Piaget Melds Heritage and Innovation
SIHH Insights 2019
Some of the Year's Best Multichannel Efforts
How Prada Is Sharpening Its Digital Presence In China To Stay Relevant
