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How Bulgari Reaches Its Chinese Audience

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Lydianne Yap | December 17, 2018

Beyond building a seamless digital ecosystem for clients, the key to perfecting the omnichannel journey lies in really immersing them in the brand experience, shares Bulgari CEO Jean-Christophe Babin in an exclusive interview with Luxury Society.

Lydianne Yap

Editor, China, Luxury Society

Previously based in Singapore at luxury lifestyle publication Prestige, Lydianne now creates China-related content across a broad range of topics. Experienced in dealing with both brands and consumers in the luxury industry, Lydianne is also Marketing & Communications Director at DLG China.

China | Jewellery | Watches

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