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What We’ve Read: Instagram’s Anonymous Watch Collectors and the Prada Foundation’s Move to Shanghai

by

Camille Lake

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Credit: This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Six Next-Level (And Anonymous) Watch Collectors You Need To Follow On Instagram

Not all Instagram accounts are created equal.

Read this on Hodinkee.

2. Three Things For Brands To Consider When Targeting Millennials

Listen to your audience and take their feedback into consideration.

Read this on Forbes.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Luxury Brands Are Preaching ‘Relationships’

As luxury retailers work to maintain relevance in a digital age, they’re taking notes from their direct-to-consumer competition by privileging people over product.

Read this on Glossy.

4. Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

— Laura Powell

Read this on Skift.

5. Prada Unveils Restored Mansion in Shanghai

Prada Rong Zhai was unveiled after a six-year renovation and restoration effort.

Read this on WWD.

Cover image credit: Prada – Image: Prada Rhong Zai Mansion

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

RETAIL

What We’ve Read: Instagram’s Anonymous Watch Collectors and the Prada Foundation’s Move to Shanghai

by

Camille Lake

|

This is the featured image caption
Credit : This is the featured image credit

Luxury Society’s selection of news articles that are not to be missed this week.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

Luxury Society’s selection of news articles that are not to be missed this week.

1. Six Next-Level (And Anonymous) Watch Collectors You Need To Follow On Instagram

Not all Instagram accounts are created equal.

Read this on Hodinkee.

2. Three Things For Brands To Consider When Targeting Millennials

Listen to your audience and take their feedback into consideration.

Read this on Forbes.

Join Luxury Society to have more articles like this delivered directly to your inbox

3. Luxury Brands Are Preaching ‘Relationships’

As luxury retailers work to maintain relevance in a digital age, they’re taking notes from their direct-to-consumer competition by privileging people over product.

Read this on Glossy.

4. Why Luxury Travel Brands Should Pay Attention to High-End Retail Trends

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.

— Laura Powell

Read this on Skift.

5. Prada Unveils Restored Mansion in Shanghai

Prada Rong Zhai was unveiled after a six-year renovation and restoration effort.

Read this on WWD.

Cover image credit: Prada – Image: Prada Rhong Zai Mansion

Camille Lake

Writer, Luxury Society

Before joining the editorial team at Luxury Society, Camille worked with a South African magazine, The Month, as well as a Swiss digital publication, Luxuria Lifestyle. She then went on to join the team at a leading business publication in Geneva, Bilan Magazine.

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