EVENTS

Luxury Society Keynote: Today in Shanghai

by

Tamar Koifman

|

This is the featured image caption
Credit: This is the featured image credit

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

Today in Shanghai we joined together speakers from brands such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of Mei.com, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and attendees from Alexandre de Paris, Baume & Mercier, Bottega Venetta, Chanel, De Beers, Montblanc, Sephora, Tag Heuer and more to attend our second annual Luxury Society Keynote.

#luxdigital

Our 10 favorite "live" insights:

1.

“Chinese millennials represent the biggest demographic in the world and redefine the rules of content creation.” #luxdigital
— Luxury Society (@LuxurySociety) November 25, 2016

2.

Baidu research founds that people under 20 are more interested in prestige brands than in aspirational or accessible brands. #luxdigital pic.twitter.com/BSwvx6SSNL
— Luxury Society (@LuxurySociety) 25 novembre 2016

3.

Quick look into Baidu’s segmentation of the luxury watch industry. #luxdigital pic.twitter.com/pCNtam2MB2
— Luxury Society (@LuxurySociety) 25 novembre 2016

4.

“The luxury watch industry is still growing in China” #luxdigital pic.twitter.com/Vyy1qTy6PE
— Luxury Society (@LuxurySociety) 25 novembre 2016

5.

According to Baidu, @Cartier remains the top searched brand in China for people under 20. #luxdigital pic.twitter.com/7jFiwJPLeI
— Luxury Society (@LuxurySociety) 25 novembre 2016

6.

T. Villet: “Luxury brands are usually foreign based & centralised, and there is a gap between them and their customers.” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

7.

Moving on to VR, Pablo Mauron explains that 300K VR headsets are sold every month on Taobao, with over 2.7M heavy VR users. #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

8.

DL_Group’s Pablo Mauron: “40% of WeChat Users read news from social media vs 28% combined for TV and newspapers.” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

9.

Live streaming data: 83% of live streaming users are below 30 years & 50% of internet users have watched live streams. #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

10.

“Key Recommendation for WeChat: identify a clear purpose for each one of your post (inspire, engage, drive traffic)” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

Tamar Koifman
Tamar Koifman

Managing Editor, International, Luxury Society

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

EVENTS

Luxury Society Keynote: Today in Shanghai

by

Tamar Koifman

|

This is the featured image caption
Credit : This is the featured image credit

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.

PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.

In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”

The Fondation Cartier pour l’Art Contemparain building in Paris

The Luxury Society Keynote took place today in Shanghai at the beautiful Four Seasons Hotel. Some of the best insights from the day were captured on Twitter and are curated here. Read the top 10 insights.

Today in Shanghai we joined together speakers from brands such as Vanessa Qian, VP Marketing & E-Commerce at Sephora, Thibault Villet, CEO of Mei.com, Wan Zhang, General Manager of Baidu, John Hamilton, Director, Marketing Communications APAC of Four Seasons Hotels & Resort, and attendees from Alexandre de Paris, Baume & Mercier, Bottega Venetta, Chanel, De Beers, Montblanc, Sephora, Tag Heuer and more to attend our second annual Luxury Society Keynote.

#luxdigital

Our 10 favorite "live" insights:

1.

“Chinese millennials represent the biggest demographic in the world and redefine the rules of content creation.” #luxdigital
— Luxury Society (@LuxurySociety) November 25, 2016

2.

Baidu research founds that people under 20 are more interested in prestige brands than in aspirational or accessible brands. #luxdigital pic.twitter.com/BSwvx6SSNL
— Luxury Society (@LuxurySociety) 25 novembre 2016

3.

Quick look into Baidu’s segmentation of the luxury watch industry. #luxdigital pic.twitter.com/pCNtam2MB2
— Luxury Society (@LuxurySociety) 25 novembre 2016

4.

“The luxury watch industry is still growing in China” #luxdigital pic.twitter.com/Vyy1qTy6PE
— Luxury Society (@LuxurySociety) 25 novembre 2016

5.

According to Baidu, @Cartier remains the top searched brand in China for people under 20. #luxdigital pic.twitter.com/7jFiwJPLeI
— Luxury Society (@LuxurySociety) 25 novembre 2016

6.

T. Villet: “Luxury brands are usually foreign based & centralised, and there is a gap between them and their customers.” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

7.

Moving on to VR, Pablo Mauron explains that 300K VR headsets are sold every month on Taobao, with over 2.7M heavy VR users. #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

8.

DL_Group’s Pablo Mauron: “40% of WeChat Users read news from social media vs 28% combined for TV and newspapers.” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

9.

Live streaming data: 83% of live streaming users are below 30 years & 50% of internet users have watched live streams. #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

10.

“Key Recommendation for WeChat: identify a clear purpose for each one of your post (inspire, engage, drive traffic)” #luxdigital
— Luxury Society (@LuxurySociety) 25 novembre 2016

Tamar Koifman
Tamar Koifman

Managing Editor, International, Luxury Society

Tamar is the International Managing Editor of Luxury Society and marketing and new client development lead at Digital Luxury Group. Her prior roles included digital marketing and e-commerce positions at L’Oreal, Estée Lauder, and Chanel.

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