The Latest Luxury Boutiques from Tianjin to Wien


Sophie Doran | December 09, 2010

As luxury brands report strong growth for the first half of 2010, big brand boutiques open in Hong Kong, Paris, New York and Tokyo

By all accounts, luxury spending is back on the rise. Whilst e-commerce is booming, brick-and-mortar retail is still a significant part of big brand strategy, with recent flagship openings in Aoyama, Tokyo (Marc Jacobs), Place Vendome, Paris (Hublot) and on 57th Street, New York (Dior).

Pringle of Scotland, Hong Kong

Celebrating the brand’s 195th year, Pringle of Scotland opened its third boutique in Hong Kong, in the prestigious Landmark development. The 185sqm space is inspired by Scotland’s rugged heritage, featuring natural rustic materials and incorporating a series of tree branch columns into the design, showcasing the men and women’s runway collections as well as the house’s signature knitwear.

Creative Director, Clare Waight Keller, commented ‘The Landmark is such an incredible, iconic luxury setting in which to showcase our newest store and we are thrilled by the opportunity to open here. Asia is currently leading the way in luxury retail and is thus a perfect environment to show innovation and modernity in Scottish knitwear as well as our runway collections’.

Web: Pringle of Scotland
Web: The Landmark
Source: GRI Retail

Bottega Veneta, Bangalore, Kuwait, Tianjin

The opening of the Tianjin store in Northern China, marked the 13th Bottega Veneta boutique in the country, cementing a strong market presence for the brand. The 168sqm store carries Bottega Veneta handbags, luggage, women’s and men’s shoes, small leather goods, eyewear, and an assortment of home items.

The brand also opened boutiques in Bangalore, India and Kuwait, Iraq, where CEO Marco Bizzarri remarked “India is still a relatively new market for Bottega Veneta and one in which we anticipate significant growth, the store in Bangalore brings Bottega Veneta to a new region of the country and represents an exciting opportunity for the brand.” All three boutiques are based on the signature store concept design by Creative director Tomas Maier, featuring custom made walnut tables, mohair furniture upholstery, pure New Zealand wool carpets and door handles sheathed in leather.

Web & Source: Bottega Veneta
Bangalore: UB City Mall
Kuwait: 360 Mall
Tianjin: Hisense Plaza

Marc Jacobs – Tokyo

The new boutique in Aoyama, is the first store built from the ground up by Marc Jacobs. The 260sqm space was designed by Stephan Jaklitsch architects and occupies two stories above ground and one below.

In order to increase the visual height of the building, the façade is conceptually striated into three horizontal zones; a void, rock and lantern. The ground floor “void” houses accessories and is completely transparent and visually open to the street. The ready-to-wear is housed in the more private “rock” – a solid form clad in striated terracotta – and the “lantern”, or kosakubutsu, serves as a beacon and sign for the building. The use of traditional Japanese construction techniques allows it to blend in naturally with the surrounding structures.

Web & Source: Marc Jacobs
Architect: Stephan Jaklitsch Design

Hermès, Paris

Housed in a listed building from 1935, Hermès have opened its first serious rive-gauche flagship store after 173 years on it’s rive-droit rival. The 1,450sqm, multilevel space, formerly the indoor pool of the Lutetia hotel, houses everything from saddles to silk scarves, as well as a florist, small bookstore and a tearoom seating 30.

The store features three soaring huts made from curved slats of ash wood, designed by interior architect Denis Montel, to both house the women’s accessories and home wares collections and fill the cavernous former pool section. The opening of the space coincides with Hermès launch into interiors, providing the brand a platform in which to showcase its recent collections of furnishing fabrics, carpets, wallpapers and furniture re-editions by Jean-Michel Frank.

Web: Hermès
Source: NY Times

Cartier, Hong Kong

Launching on the same site of its first Asian boutique in 1970, Cartier threw an elaborate two day event for the re-opening of the Prince’s Building flagship boutique in Hong Kong. The extensively re-furnished boutique occupies over 900sqm over three storeys and is divided into five key salons: Watches, Jewellery, Bridal, Accessories and High Jewellery. Each salon is a separate ‘world’ that features its own collection as well as a private room for customers wishing to view the fine jewellery in privacy.

The exterior features an illuminated facade extending 17m above ground level, and is complimented in the interior by a series of chandeliers, combined with mirrored walls, to present the boutique as ‘a gleaming jewel in the heart of Hong Kong’.

Web & Source: Cartier
Microsite: Cartier at Prince’s Building

Dior, New York

After five months of extensive renovations Dior’s Ne York flagship on 57th street has been re-imagined by Peter Marino in the spirit of the iconic Dior boutique on Avenue Montaigne in Paris, heralding a true return to luxury retail. Marino remarked: “The clothing is made by hand, so why not make the curtains by hand, the customer feels it and appreciates it.”

The 465sqm, two story affair showcases ready-to-wear, accessories and a separate salon for fine jewellery and special VIP rooms, complimented by elaborate wall and ceiling mouldings, mirrored or perforated leather walls, and original 18th century daybeds, hand-painted velvet sofas and hand-finished curtains. In keeping with the intensely French theme, an array of artists were commissioned to make bespoke pieces for the boutique: a coffee table by Guy de Rougemont, side chairs by Andre Dubreuil, a Claude Lalanne Ginkgo Leaf Bench and a cabinet by Hubert le Gall.

Web: Dior
Source: WWD
Architect: Peter Marino

Miu Miu, Frankfurt

Miu Miu has opened its third German boutique, on Goethestrasse, Frankfurt, the city’s most exclusive shopping destination. The brand’s presence in the country is in keeping with its strategy to strongly develop its directly owned store network on an international level. To celebrate this opening, Miu Miu is presenting a special edition bag that will be available exclusively at Miu Miu’s Frankfurt store.

The store’s interior evokes the atmosphere that distinguishes Miu Miu stores around the world: walls, ceilings and seating are upholstered in the brand’s traditional gold damask, whilst the floor is laid in dark marble and large beige carpets that create a pleasing contrast with the other intense and bright colours, all of which achieves a seductive and sophisticated environment.

Web & Source: Miu Miu
Architect: Roberto Baciocchi

Hublot, Paris

Hublot has opened in one of Paris’s most coveted retail settings, Place Vendôme, adding an impressive second retail space to its presence in the City of Light. The 155sqm unit was designed by Peter Marino and sits alongside rival watchmakers Piaget, Patek Philippe, Rolex and Breguet.

Acknowledging the increasingly important female customer, Hublot CEO Jean-Claude Biver remarked “We tried to feminise the space and to make everything a little softer". Designer Peter Marino worked a warm palette with caramel suede on the walls and bronze accents, the back wall features an abstract mural panel by Swiss artist John Armleder. The new store concept will form the basis for upcoming flagship units on Madison Avenue in New York and in Tokyo’s Ginza district, “All the stores, which are already open and which have a very technical feel with lots of black, will gradually be brought into line" said Biver.

Web: Hublot
Source: WWD
Architect: Peter Marino

Prada, Los Angeles

Prada launched its first shopping mall store in Los Angeles, in the Beverly Center, in the heart of Beverly Hills. The 225sqm space was designed by architect Roberto Baciocchi and features veined black marble, floor-to-ceiling mirrors, black and white chequered flooring, ivory saffiano leather and velvet couches upholstered in lilac.

The store will house men and women’s ready-to-wear, bags, accessories and footwear collections, where an individual environment has been designed to showcase each separate category.

Web & Source: Prada
Web: Beverly Center
Architect: Roberto Baciocchi

Brioni, Wien

As part of the brand’s 65th anniversary, The Brioni Lounge was opened in Vienna, in premium menswear multi-brand store Sir Anthony. The 80sqm lounge concept was devised by The Galante Architecture Studio, incorporating bronze, sisal stone flooring and velvet curtains to give the perfect Italian feel. The lounge will offer the a tailored edit of the men’s collection, giving customers a selection of top of range looks for any type of dress code and a space to relax and enjoy the Brioni’s atmosphere.

Antonella De Simone, one of the Brioni founder’s granddaughters commented “we are very proud to have opened this space in a store in which Brioni is present for almost 30 years, for the company’s 65th Anniversary we decided to offer our Austrians and international customers a new concept lounge to represent us in an fascinating city like Wien: the lounge underlines not only our attention to the product but also to the service, another way to take care the customer.”

Web: Brioni
Store: Sir Anthony
Architect: The Galante Architecture Studio
Source: Fashion & Runway