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Shaping the Future of Luxury

The Leader Interview Series - Jean-Christophe Babin, Bulgari


In this complete interview, Bulgari CEO, Jean-Christophe Babin, sits down with Luxury Society to talk about the brand’s digital transformation and key challenges. Mr. Babin shares his insights on topics ranging from e-commerce, to millennials, to online engagement, to hiring the right talent, and everything in between. 

Recorded in conversation with Luxury Society’s David Sadigh and Genna Meredith in early 2017 in Geneva, Switzerland.


The Full series

Chapter 1

The State of Bulgari in 2017

Chapter 2

Digital in 2017

Chapter 3


Chapter 4

Online Engagement

Chapter 5

Media Investment

Chapter 6


Chapter 7

Building a Digital Culture

Chapter 8

Hiring the Right Talent

Chapter 9

Advice to the Industry

Full video

Digital Transformation

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