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Luxury Society Contributor
Yiling (Sienna) Pan is a Jing Daily editorial intern. She started her journalism career at Reuters' Shanghai Bureau in 2014, where she reported on China’s financial markets and economy. She is passionate about telling stories about China's current social, cultural, and economic transformation.
Alibaba is leveraging its APASS program to help luxury brands market to Chinese consumers, revealing four types of affluent shoppers in the process.read more
From O2O, and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives.read more
Here's a round-up of ten important cross-border deals that have given Chinese companies better access to foreign luxury brands.read more
Chinese fashion bloggers can spell opportunity for luxury brands, but assessing their usefulness means looking beyond their massive online followings.read more