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Luxury Society Contributor
Pauline is a social media specialist at Digital Luxury Group and management marketing graduate from ESADE, where she wrote her master thesis on how luxury brands adapt their business in the digital era.
It’s a common misconception that technological innovation is directly counter to a luxury brand’s ethos. But in fact, when we look more closely at five key technology trends, it’s no surprise that luxury brands, particularly those in fashion, are ...read more