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Neil is responsible for the agency’s day-to-day running and overall strategy. He joined in 2012 to revitalise Cream’s digital and social arm after his success as head of online at Dentsu Aegis, Vizeum. Made MD in January 2015, Neil has overseen a period of rapid development, integrating traditional media with data driven strategies. He graduated from Queen’s College, Oxford with a MA in Experimental Psychology.
Affluent audiences are less likely to share online, which helps us understand why luxury brands get far less traction online than mainstream brands; you are speaking to a group of people that don’t interact as much. Cream UK evaluates how this imp...read more
Our initial reaction to technology is to see it as a direct threat towards traditional craftsmanship. However, this presupposition, and thus our understanding of craft is actually beginning to change. Cream UK’s Neil Cunningham explains.read more
Facebook is by far one of the leading and largest tech companies the world has ever seen. It’s been successful in keeping both users and advertisers happy. Cream UK’s Neil Cunningham investigates why there might be dark clouds in Facebook’s future.read more
How can luxury brands maximise sales? Make the purchase journey as convenient as possible, explains Neil Cunningham, Managing Director of Cream UKread more