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Currently in charge of marketing and communications at high jewelry brand, Boghossian, Kateryna has over 10 years of experience of managing marketing and communications for major cosmetic players in luxury and FMCG.
Kateryna Muravyova, communications lead of the Boghossian jewellery brand, is no stranger to the world of jewellery influencers. Here, she speaks with Katerina Perez, a leading “haute joaillerie” blogger and social media influencer, to uncover the...read more
Hard luxury brands in the sectors of watches and jewellery are not always the most obvious choices for marketing innovation, but when it comes to Influencer Marketing we have seen a lot of experimenting in the past years, and a lot of success.read more