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Genna is a Senior PR & Social Media Manager at Digital Luxury Group, specializing in influencer marketing social communications.
Prior to working at Digital Luxury Group, Genna worked in brand management at Procter & Gamble, Account Management at Saatchi & Saatchi X, and as Assistant Director of Communications with non-profit organisation Enterprise UK.
Speaking with the brand’s CEO, Sascha Moeri, to discuss the Carl F. Bucherer's latest approach to generating awareness among a smartphone-savvy audience of Chinese travellers: the Made of Lucerne City Guide.read more
Zenith, a watch brand of the LVMH group, has been capturing the attention of a younger and younger audience thanks to smart digital activations and influencer partnerships. Digital Luxury Group’s Genna Meredith reports how.read more