Sensing a gap in the market, Luxury Connect Business School has designed a program offering attendees two weeks of experiential & immersive learning in the luxury heartland of India. Here, Abhay Gupta provides an insight.
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Exclusive: Luxury Connect Opens The Gates To Indian Luxury
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Over the last decade, collaborations between luxury brands and contemporary artists have gone beyond mere artistic partnerships towards a new kind of luxury branding.
PARIS – Art and fashion have always developed side by side, for fashion, like art, often gives visual expression to the cultural zeitgeist. During the 1920s, Salvador Dalí created dresses for Coco Chanel and Elsa Schiapparelli. In the 1930s, Ferragamo’s shoes commissioned designs for advertisements from Futurist painter Lucio Venna, while Gianni Versace commissioned works from artists such as Alighiero Boetti and Roy Lichtenstein for the launch of his collections. Yves Saint Laurent’s vast art collection, recently auctioned at Christie’s in Paris, testified to his great love of art and revealed the influence of a variety of artists on his own designs.
In the 1980s, relationships between luxury brands and artists were advanced when Alain Dominique Perrin created the Fondation Cartier. In the Fondation Cartier pour l’Art Contemporain, a book marking the foundation’s 20th anniversary, Perrin says he makes “a connection between all the different sorts of arts, and luxury goods are a kind of art. Luxury goods are handicrafts of art, applied art.”
The Fondation Cartier pour l’Art Contemparain building in Paris
Sensing a gap in the market, Luxury Connect Business School has designed a program offering attendees two weeks of experiential & immersive learning in the luxury heartland of India. Here, Abhay Gupta provides an insight.
Sensing a gap in the market, Luxury Connect Business School has designed a program offering attendees two weeks of experiential & immersive learning in the luxury heartland of India. Here, Luxury Connect Founder & CEO Abhay Gupta provides an insight.
The grandeur of Udaivilas Palace, the intricacies of Nizam Jewels, the beauty of handcrafted couture – just a few of the globally recognised charms that Indian Luxurious heritage has always intrigued the west! Students, tourists, designers, art lovers, historians are all fascinated by the romanticism, the mysticism, the natural beauty & the glorious and diversified association with luxury. This is where it all began – from Columbus to Queen Elizabeth and the East India Company – none could resist the lure of the luxe called India.
It’s no wonder that even the current world is fascinated with knowing more about the mystic romance that embraces India. Every year millions of people sojourn to get a flavor of the richness of various monuments, art, textiles, cuisine and warmth of natural hospitality. To understand India’s luxurious cultural diversity and the highest standards of service is what draws them to India.
“ Luxury Connect Business School brings forth an opportunity to experience the incredible journey that is India ”
But how does one get to understand & explore this entire monumental task which could take months of in depth study, travel to distant lands and yet not be able to receive any structured inputs?
Luxury Connect Business School brings forth an opportunity to experience the incredible journey that this country is, by way of a two weeks immersive learning program called “Experiential Luxury”.
Besides, global brands are no longer in a position to ignore this fastest growing market of the BRICS region. Hence, there has been an increasing desire by students & executives alike, to learn and understand this market further. Identifying this need gap, Luxury Connect Business School has launched this unique program which provides a chance to gain profound insights of the rich & luxurious cultural heritage while experiencing luxury in the heartland of Incredible India. The experience covers various aspects of Indian heritage encompassing architecture, textiles, jewellery and handcrafted couture through fun and informative workshops.
“ The program also includes designer and luxury boutique visits including a field trip to ‘The Emporio’, India’s first luxury mall ”
The program also includes designer and luxury boutique visits including a field trip to ‘The Emporio’, India’s first luxury mall. Meeting with eminent artists, luxury professionals, designers & personalities from the industry is an added attraction. Travel to key historic luxury destinations is a natural inclusion with gourmet experiences thrown in for full immersive learning.
Delegates will be able to soak up and understand the historical heritage and contemporary trends of Indian luxury industry, the lavish lifestyle of royalties and their kingdom, the entanglement of classical dances and music with spirituality, fine arts and crafts, jewellery and the gastronomic delights from the durbars of the royals. The program has a two-fold aim of imparting knowledge about Indian culture and market while sparking the creative instincts of the participants through live workshops on hand made textile and jewellery. This will be complemented by exposure to tenderness of Indian service and hospitality.
The course revolves around understanding the rich past, exciting present and promising future of Indian luxury industry besides understanding the Indian consumer. The program is meant for anyone keen to explore uncovered aspects of Indian luxury culture. Direct benefit could be particularly drawn by entrepreneurs, young executives and students in the fashion & luxury domain. Those desirous of adding new value dimensions to their careers by experiencing India’s vast resource of luxury fashion crafts & potential market, should avail this unique opportunity.
For more information – download the program brochure here.
Founder and CEO of Luxury Connect
Abhay Gupta is the Founder and CEO of Luxury Connect and Luxury Connect Business School (LCBS). He is widely recognised as a luxury expert by CNBC, CNN, NDTV Profit, Business India, Economic Times and has established luxury brands like Versace, Versace Home, Versace Collection, Corneliani, John Smedley, Tween Damat ADV, Arredo Classic into the Indian market. A regular speaker at many luxury forums, the Fondazione Altagama has also recognised his contribution to the growth of Italian luxury industry by his pioneering efforts in India. Abhay is also the author of the book ‘The Incredible Indian Luxury Bazaar.’
