How to Reach the Digital Affluent Male

There are 19 million affluent men on the Internet according to iProspect, and they are researching, shopping and spending more than ever before

Reaching the affluent male online has perhaps never been as important as it is in 2012. Menswear now accounts for 40% of global sales and grew almost twice as fast as women’s in 2011. In China, men account for over two-thirds (70%) of all luxury sales, in part due to the popular gift-giving culture amongst businessmen and government officials, in a market that is upwardly mobile and digitally driven.

iProspect, in partnership with comScore, are set to release “The Affluent Male: What His Online Behavior Can Teach Luxury Brand Marketers,” in a bid to define the affluent male, his behaviors and preferences towards devices, research and shopping. The study has so far identified 19 million affluent males on the Internet with a household income higher than $100,000, whom are connected through multiple devices and using them for both research and purchasing.

China's Answer to Social Networking

A go-to guide for social media platforms in China, with some compelling statistics as to why brands should embrace Chinese netizens on homegrown networks

Almost 500 million Chinese citizens are online and a quarter of all social network users in the world are Chinese. However, because government policies in the country block many western social networking sites such as Facebook and Twitter, a vibrant domestic ecosystem of similar online platforms has emerged. Here, G+ takes a look at different players in the space and what makes China’s digital communications landscape particularly unique.

Why Luxury Brands Need to Optimise e-Commerce in China

China’s e-Commerce consumer base looks set to explode, as does its online appetite for luxury. So why aren’t brands making Chinese e-tail a priority?

We all know China means business for the luxury industry, the market potential and unprecedented growth rates have been more than adequately documented. The economy is thought not only to be booming, but comparably stable and resilient to the economic problems looming over the United States and Europe. Testament to it’s strength, the sale of luxury goods in China grew by 16% in the depths of the 2009 global financial crisis, where developed markets were experiencing the worst revenue periods on record.

Why Generation Y is so Important to Luxury Brands

Generation Y, the world’s largest collection of twenty and thirty-somethings, are coming to a luxury brand near you.

Often referred to but rarely understood, Milo recently released an Infographic, outlining the size and significance of their purchasing power as well as favoured brands and methods of communication.

From Lamborghini’s U-Turn to Jimmy Choo’s Run to the Bank

The sound bites and statistics that are causing a stir in luxury circles

Andy Warhol, Zaha Hadid & 10 Luxury Laden Supermodels

The sound bites and statistics that are causing a stir in luxury circles