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  • Spotlight
    - 10 May 2012
    - by Sophie Doran

    How Luxury Brands Are Using Photography: Diver & Aguilar

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    Mike Diver, of photography duo Diver & Aguilar, tells us how luxury brands are using traditional and digital photography tools to build a consistent brand image across all platforms

    “Obviously the audience is completely different,” begins photographer Mike Diver, one half of Diver and Aguilar. “The level of sophistication, in the message that is being conveyed by luxury brands, is much more aspirational and complex than that of consumer products. With luxury you are buying into a lifestyle, becoming part of that fantasy and identity.”

    Originally a music and fashion photographer, Mike Diver was an early adopter of digital technology within photography, after witnessing the dramatic changes technology brought about in the recording industry. The English photographer met fine-art educated Pedro Aguilar in London in 2005, forming partnership just months after.

    Read more » Comments (0)
  • Spotlight
    - 3 May 2012
    - by Sophie Doran

    The Most Profitable Marketing Channel: Nick Heys, Emailvision

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    Nick Heys, founder and CEO of Emailvison, reveals why direct email marketing is still by far the most profitable marketing channel on the planet

    The Internet and social media have ushered in an era of consumer empowerment, where clients and prospective clients of brands expect to be communicated with in a personalised way, across multiple platforms and devices, at whichever time of the day/night that suits them best. A far departure from the ‘send home a glossy catalogue’ style thinking, which has led luxury brand direct mail communications in the past.

    But where luxury brands have graduated from single sided advertising, to social conversation, direct email marketing has been largely overlooked as a serious and significant channel for direct engagement. In the scramble to amass Facebook fans and launch runway collections on Twitter, brands have shifted significantly away from the brand to client relationship, in favour of the brand to everyone relationship.

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  • Spotlight
    - 20 Apr 2012
    - by Sophie Doran

    Emerging Markets to Fuel Private Aviation: Joshua Hebert, Magellan Jets

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    Joshua Hebert, CEO and founder of Magellan Jets, believes lifestyle focused strategies will be key to success in China’s increasingly deregulated private aviation sector

    It’s been said many times – even right here on Luxury Society – that when it comes to flying private, there’s no faking it. Private aviation has come to represent a beacon of unquestionable luxury in an industry unashamedly courting the middle class. Where luxury fashion, accessories, timepiece and automotive brands have opened themselves to aspirational consumers, flying private has largely remained the privilege of the truly affluent.

    The business jet industry is expecting 2012 to mark its first year of growth in deliveries since the financial downturn, as corporate profits run at record highs (Reuters). Emerging wealth in India and China, alongside the incremental deregulation of the latter’s airspace, has fuelled optimism about the sectors growth potential, despite concerns about the U.S. and European economies.

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  • Spotlight
    - 29 Mar 2012
    - by Sophie Doran

    Reaching Russian Affluents Online: Chris Steven, VigodaVip

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    Chris Steven, head of VigodaVip project, explains why Moscow’s elite have flocked to Russia’s first online platform dedicated to high net worth individuals

    “Today, when you consume more than 1.2 million words per week, it’s really hard to use any information in the future,” reveals Chris Steven, head of VigodaVip, Russia’s first online platform dedicated to UHNWI’s. “You read about a new restaurant or spa in a glossy magazine like GQ or Vogue and you dream of visiting, but after a few days, after reading so much new information, it’s forgotten. It’s happening everyday.”

    “The key point is that within our club, clients are able to use information, not only consume. It is a vital part of our model, if our member’s are interested in an offer, they can buy it right away. It is not about flash sales or discount clubs, we are talking about an intelligent way of merging media and commerce in one place.”

    Read more » Comments (2)
  • Spotlight
    - 23 Feb 2012
    - by Sophie Doran

    Middle East Meets West: Lama el Moatassem, Toujouri

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    Lama el Moatassem, creative director of Toujouri, looks both east & west to fuse Middle Eastern aesthetics with the manufacturing nous and technologies of Europe & Asia

    “I think luxury will always be associated with heritage and having been around for a long time,” explains Lama el Moatassem, creative director of demi-couture label Toujouri. “The biggest challenge for me has been gaining that level of credibility and getting people to understand that we are doing things right. I started Toujouri when I was 24 – you can imagine the reactions – the constant question was what do you know about luxury?”

    Lama remained unfazed and went on to launch Toujouri’s first collection in September 2009, after completing studies at London’s Central St Martin, London College of Fashion and working for Chloé and Matthew Williamson. The collection drew heavily on the designer’s Qatari and Pakistani heritage, but launched in Paris at the Vendôme Luxury Tradeshow. An international luxury brand from day one.

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  • Spotlight
    - 8 Feb 2012
    - by Sophie Doran

    A Year of Opportunity in Luxury M&A: Patrice Mueller

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    Patrice Müller, partner at Ipolitis & Hubertus, delves beyond global economic uncertainties to suggest that 2012 will be a year of real opportunities in luxury M&A

    Another in our series of conversations where we explore and discuss the future of the luxury industry. We spoke with Patrice Müller, partner at Ipolitis & Hubertus, a strategic and mergers & acquisitions firm based in Geneva, specialising in the global luxury goods industry. Sister company, Swiss Fiduciary Capital Pte, focuses on the increasingly active Asian market from its base in Singapore.

    When you consider the M&A activity in our industry post 2009, Ipolitis & Hubertus seems ahead of its time launching in 1999, focusing exclusively on luxury, across watches, jewellery, accessories, leather goods, fashion, wine and spirits.

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Members opinion

  • Karen Weiner Escalera Generation Y: Luxury's Most Buoyant Market by Karen Weiner Escalera 3 May 2012
  • Isa Lavs Luxury Shopping in the UK: How the Market Continues to Grow by Isa Lavs 1 May 2012
  • Marina Cozzika South Africa’s Luxury Consumers Buck International Trends by Marina Cozzika 25 Apr 2012
  • Sophie Maxwell Has Luxury Brand Diversification Gone Too Far? by Sophie Maxwell 18 Apr 2012

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Featured Members

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  • Francis Kurkdjian Francis Kurkdjian

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