Ask the Luxury Oracle & the 'Pro' on the Virtual Street

How Luxury Society members compare with the experts when defining a good website

In just a couple of weeks, the folks over at the think tank L2 will release their much anticipated annual Digital IQ Index® for the luxury industry. L2’s founder, the NYU Stern Professor Scott Galloway, and his team have been keeping very busy indeed over the past month or so. Galloway’s highly respected researchers have recently unveiled several other reports which should keep luxury brand executives on their toes, like the L2 Prestige 100®: China IQ report and their Specialty Retail report.

But for all the plaudits bestowed upon L2 and a few other organisations for assessing the digital strengths and weaknesses of luxury brands through rigorous quantitative and qualitative analysis, no diagnosis can be perfect – nor can it be perfectly accurate for that matter. There are simply far too many variables to consider. Not to mention the fact that each brand’s unique cache leaves far too much room for interpretation.

Chinese Retail: Street-side Advertising or Misunderstood Strategy?

How LS members explain the seemingly ‘empty’ luxury shops in boom markets

It’s the sort of scene that makes even seasoned luxury veterans pause to scratch their heads. Dotted across some of the world’s most dynamic growth markets are cavernous monobrand boutiques where you can hear the proverbial pin drop and lavish luxury malls that look like ghost towns. Not long after heady ribbon-cutting ceremonies and launch parties trumpet the birth a new retail mecca, why is it that store traffic seems so sluggish in places that the market researchers said would struggle to cope with a frenzied mob of shoppers?