The Top 50 Most-Searched for Luxury Brands in China

Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in China *

Created as a way to provide luxury brands with a standardised way of measuring brand interest at an international level, Digital Luxury Group, in partnership with Luxury Society, is pleased to announce the launch of The World Luxury Index, an on-going international ranking and analysis of the most searched-for brands within the luxury industry.

Covering over 400 brands within six key segments (fashion, beauty, jewellery, cars, watches, and hospitality) in ten key luxury markets, the World Luxury Index provides insights on the unbiased search inputs coming from global luxury consumers in the world’s top search engines (Google, Bing, Baidu, Yandex). The result is a one-of-a-kind benchmark of the luxury brands capturing the attention of luxury-minded consumers around the world.

Key Insights from The Superyacht Group's Annual Report 2012

Ellie Brade, editor of Superyacht Intelligence, shares the key insights from the 2012 edition of its Annual Report issue of The Superyacht Report

The Superyacht Report magazine is widely recognised as the business-to-business magazine covering the large yacht market. Celebrating 20 years in the superyacht industry, the publication has continued to deliver intelligent editorial to ensure readers are kept up to date with the latest developments relating to management, construction, design and new technologies. Detailed analysis of trends by our team of experienced and well-respected journalists makes it a ‘must read’ for anyone serious about doing business in the luxury yacht market.

The Annual Report serves as a detailed overview of every aspect of the superyacht industry, and features snapshot overviews of the key sectors of the superyacht industry, including new build, refit, marinas, brokerage and finance, listings of each yacht under construction, analysis of the order book of yachts in build, a ‘Year in View’ overview of key events, sales and launches, a look at the superyachts of the future and the results of the inaugural Superyacht Economic Analysis Study.

Attracting and Serving China’s Global Luxury Consumer

Renee Hartmann, co-Founder of China Luxury Network, shares the key insights from its recently released report: "Serving the Global Chinese Consumer”

China’s luxury marketplace has become a strategic operational imperative for global prestige brands. Western brands need to learn to approach emerging Chinese consumers as equals, understanding their unique worldview and embracing their newfound empowerment.

China is already the second largest luxury market in the world, and with more than two million millionaires today, is on its way to becoming the world’s largest luxury market by 2020.

A brand simply opening their doors to Chinese consumers is not enough to make them spend their hard-earned renminbi. Winning over Chinese consumers requires looking at the China consumer opportunity on a global basis, not country by country.

Key Insights from The Wealth Report 2012

Andrew Shirley, editor of The Wealth Report, shares the key insights from the 2012 edition launched today by Knight Frank and Citi Private Bank

The 2012 edition of The Wealth Report highlights the increasing influence of global wealth flows on prime property and investment markets. The newly wealthy from the world’s fastest-growing emerging economies rate stability, business transparency and education systems as the most important factors in a global city; prices of luxury housing in locations with this magic formula have been underpinned by their interest.

In Europe, despite the past year’s continental recession, the main luxury market hotspots have remained relatively hot – eight out of 10 top locations in the Knight Frank Prime International Residential Index (PIRI) price rankings are in the UK, France or Switzerland.

Luxury Society Market Guides: Brazil, Russia, India & China

The third and final launch, in our series of state-of-the-industry reports, focusing on the products, drivers and affluence that characterise the luxury industry in various regions

Following the launch of our local market guides for the United Arab Emirates, United Kingdom and the United States of America, we are pleased to present the third and final instalment of our series, including Brazil, Russia, India & China.

Last year, in partnership with Sofitel and Louis XIII, Luxury Society launched its first series of events, held in twelve countries over six weeks, where we drew on the collective local wisdom of members to gather valuable first hand market information and insights.

Key Insights from 2012's WorldWatchReport

Florent Bondoux, head of strategy & intelligence at Digital Luxury Group, shares the key insights from the 2012 edition of its annual WorldWatchReport

Historically, one specific characteristic of the watchmaking industry – as compared to other luxury segments – is the number of intermediaries between the brand and its end clients. From manufactures to wholesalers, distributors to retailers and finally clients, the process is difficult for brand managers to precisely understand, and subsequently create and maintain direct relationships with clientele.

Digital channels have suddenly represented a breakthrough in communications for timepiece manufacturers, who can now reach consumers directly themselves.

In this context, Digital Luxury Group developed a technology that aims at translating billions of raw and anonymous search queries performed yearly on Google, Bing, Yandex and Baidu into unbiased consumer insights, based on an internationally harmonized methodology. The WorldWatchReport™ also measures and benchmarks more than dozens of indicators to analyze the performance of luxury watch brands.