categories

The Bulletin
Video
Spotlight
For and Against
Digital Leaders
Reports
Features
Words & Numbers
Luxury Leaders
Speaker's Corner
Postcard from...
Editor's Note
The Latest
Roundtable
Prime Listings
Prime Source

archives

May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
  • Prime Source
    - 18 May 2012
    - by Susan Kime

    The Evolving Attitudes of Affluent Americans

    5026_1400x928_cachee41f608e7b6a42a81ea83ff0f06861ec_34f005c2b387096b77a955aad627d96a_medium

    Susan Kime, luxury columnist for JustLuxe.com, articulates the key insights from the 2012 American Express Publishing Luxury Summit

    The 2012 American Express Publishing Luxury Summit was just completed, and one of its main concentrations was, as it has always been in the past, relevant research about wealth and affluence – based on surveys, interviews and focus groups conducted by the Harrison Group, led by Dr. Jim Taylor, Vice Chairman. Unlike survey results cited by other groups, this survey data paints a darker picture, due to two new, problematic reactive trends, and two new proactive trends, more solution-based, relating to the issues raised by the first two.

    According to Dr. Taylor, “One of the observations that gives us pause is there’s been no comeback in optimism about one’s own future, one’s children’s future or about the shape of the country.” Further, and equally as troubling, “there is very little real confidence or solid vision for what the future is going to be like.”

    Read more » Comments (0)
  • Prime Source
    - 19 Apr 2012
    - by Elizabeth Canon

    How To Customise Social Media Strategy for Europe

    4903_screen_shot_2012-04-18_at_5

    Elizabeth Canon of Fashion’s Collective explains why it is crucial for luxury brands to customise social media strategy for the European market and how best to do so

    It is a fundamental error for any brand marketing team not to understand their target audience, regardless of whether the impression or relationship with the customer is based online or offline. Now, as social media provides a forum for a more authentic, transparent and personal connection, it brings to light just how well a brand has judged (or misjudged) their customer base.

    With social, many brands feel a bit square-shaped in a round world as they learn how to use different tools and try to uncover their “personalities” in order to relate to their customers digitally. Add to this the requirement of understanding your audience on a deeper level and suddenly the barrier to a brand feeling natural in social media becomes a bit harder to break through.

    Read more » Comments (3)
  • Prime Source
    - 21 Mar 2012
    - by Elizabeth Canon

    4 Big Ideas from SXSW & the Implications for Luxury

    4805_sxsw_2012_medium

    Elizabeth Canon of Fashion’s Collective shares four key insights from 2012’s South by Southwest festival and explains how they will shape fashion and luxury

    South by Southwest is a maze of presentations, panels, parties, meet-ups and meetings, or at least the interactive portion is anyway. Interactive lasts for a full five days and, at any given moment, there are a multitude of activities occurring simultaneously. There is no debating that fashion’s presence at SXSW is stronger than ever before, and this year many of the industry’s leading brands sent their teams to take in the wealth of knowledge presented. In this article, we discuss the key takeaways.

    It’s impossible to attend all of the events during SXSW, and luckily, many of the presentations and panels will be available as podcasts within two weeks on the South by Southwest website. Attendees are meant to decode titles for each module in order to decipher which is the most worthy of their time. And it’s quite a gamble. Some unassuming topics proved to be incredibly insightful, while other seemingly important discussions were less than luminous.

    Read more » Comments (0)
  • Prime Source
    - 25 Jan 2012
    - by Elizabeth Canon

    Critical Considerations for Luxury Brands Launching eCommerce

    4653_ecommerce_medium

    Elizabeth Schofield of Fashion’s Collective explains why revenue analysis and technology review should not be the first steps in launching e-commerce online

    We now operate in an environment where ecommerce is no longer a buzz word. Much aligned with the digital space, we have moved quickly beyond the idea of ecommerce into the worlds of Web 3.0, social commerce and integrated commerce. This change can be partially credited to the recession, which created an atmosphere where brands no longer tolerated the negative impact to their bottom lines that occurred when retailers scooped up all of a brand’s online sales. Ecommerce is now standard.

    As the fashion and luxury worlds embrace technology, brands today are faced with one of two scenarios. The re-launch of ecommerce to offer a better integrated, social and engaging experience that is more aligned with the brand image. Or the first-time launch of their ecommerce platform.

    Read more » Comments (0)
  • Prime Source
    - 21 Sep 2011
    - by Avery Booker

    The Decline of Conspicuous Consumption in China?

    4186_shoppers-louis-vuitton_medium

    Avery Booker of Jing Daily discusses the political, social and economic issues forcing a potential slowdown of conspicuous luxury consumption in China

    Conspicuous luxury consumption may not be on its deathbed quite yet in China, but in the country’s largest and wealthiest cities, online scandals and Netizen outrage may ultimately put the last nails in bling’s coffin. This April, in a stated attempt to defuse social tensions about a widening wealth gap, Beijing was the first Chinese city to put the brakes on overly “decadent” outdoor advertising, putting the kibosh on ads promoting – in the government’s words- “hedonism, lavishness and the worship of foreign things.”

    Indeed, in the nearly six months since the ban took effect, Beijing’s luxury market has shown no outward signs of slowing, but it has shown signs of adapting to the evolving social climate. In response to the Beijing ban, the last several months have seen some of the world’s largest luxury brands focus their efforts in China far more on the digital side, making popular Chinese social media platforms like Sina Weibo, Jiepang, and Youku lynchpins of their marketing campaigns.

    Read more » Comments (1)
  • Prime Source
    - 15 Sep 2011
    - by Tamar Koifman

    How Luxury Watch Brands are Innovating Digitally

    4166_screen_shot_2011-09-15_at_12

    Tamar Koifman of Fashion’s Collective, explores the ways haute horlogerie brands are leveraging new media to tell their stories

    “Luxury watch marketing” and “digital innovation” rarely shows up in the same sentence, let alone together in an article headline, but contrary to what the industry might think, there are some haute horlogerie brands paving the way online.

    As a recent transplant to Geneva, Switzerland, home of the most prestigious watch brands, I’ve had an opportunity to become intimately acquainted with the business of high-end watches, an industry that I admit I previously knew very little about. In Geneva, it’s hard not to know someone who works in the watchmaking industry, and as a strategist at Digital Luxury Group, I’ve had the chance to take that knowledge even further, working with a number of well-known watchmakers.

    Read more » Comments (0)

keywords

Members opinion

  • Karen Weiner Escalera Generation Y: Luxury's Most Buoyant Market by Karen Weiner Escalera 3 May 2012
  • Isa Lavs Luxury Shopping in the UK: How the Market Continues to Grow by Isa Lavs 1 May 2012
  • Marina Cozzika South Africa’s Luxury Consumers Buck International Trends by Marina Cozzika 25 Apr 2012
  • Sophie Maxwell Has Luxury Brand Diversification Gone Too Far? by Sophie Maxwell 18 Apr 2012

Recently published

  • LVMH Sets ‘Green Week’

    WWD - 21 May 2012 10:28

  • Construction of 44 metre sustainable superyacht well underway in China

    Superyacht Times - 21 May 2012 07:04

  • Dubai jewellery expo in Italy tieup

    Trade Arabia - 21 May 2012 06:50

  • Trouble in the Great Mall of China?

    Financial Times - 21 May 2012 04:15

  • Global brands can generate jobs in India: Montblanc

    Economic Times - 21 May 2012 03:55

Featured Members

  • Steve Kalthoff Steve Kalthoff

    CEO, Quintessentially Deutschland
    Germany

  • Jean-Alexandre Ayme Jean-Alexandre Ayme

    Director of operations, Groupe Allard
    France

  • Oliver Patrick Oliver Patrick

    Executive Director, Viavi Ltd
    United Kingdom

  • Stephen Harris Stephen Harris

    Managing Director, ClearView Financial Media
    United Kingdom