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  • Features
    - 16 May 2012
    - by Sophie Doran

    Understanding The Cartier Women's Initiative Awards

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    Christine Borgoltz, corporate communications director of Cartier International, details the jeweller’s commitment to female entrepreneurship and social responsibility

    “In one way or another way, all luxury brands are giving to charities,” begins Christine Borgoltz, corporate communications and public relations director of Cartier International and an instrumental figure in the launch of the Cartier Women’s Initiative Awards. “But we don’t like to talk about it because we feel it is normal. “Giving back to the community is a necessity. It’s not so much a question of needing to donate to move forward with selling jewellery. It’s a question of being part of society and life – it shouldn’t be a justification.”

    Such has been the attitude of Cartier since 2006, when the brand officially set out its corporate responsibilities and guiding principles in a dedicated charter. In the six short years since officiating its commitment to social, environmental and ethical responsibilities, the brand has launched and supported a diverse range of programs.

    Read more » Comments (0)
  • Features
    - 1 Mar 2012
    - by Sophie Doran

    Music: The Next Luxury Frontier?

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    Why have so few luxury brands dared to take musical marketing beyond catwalk DJ’s, musicians as ambassadors or zeitgeist-relevant accompaniments to advertising?

    Much has been said regarding the shift from one-sided ‘advertising’ to experiential ‘engagement’ in the luxury industry. Digitally evolved consumers seek out brands with the capacity to converse across multiple channels, in innovative and game-changing ways. Interactive video, animation, gaming, augmented reality, social media and mobile apps are just some of the many modern tools that brands are using to interact with audiences.

    Surprisingly, music – one of the oldest methods of communication in the history of human existence – has remained comparatively unexploited. Prehistoric musical instruments have been found in China dating back to between 7000BC, yet we can only count a handful of campaigns in the luxury industry where music has been used as an independent and primary channel of communication.

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  • Features
    - 17 Jan 2012
    - by Sophie Doran

    2012 Luxury Industry Predictions from the Experts

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    From design to fine wines, timepieces to digital technology, we interviewed the experts to find out what’s in store for the coming twelve months.

    Despite the macabre sentiment regarding the world’s economies, forecasts concerning the luxury industry in 2012 appear reasonably optimistic. Altagamma expects all sectors to grow in 2012, reinforcing the organic growth of 2011. Leather goods, shoes and accessories, alongside jewellery and timepieces, are the sectors slated with the highest growth ratio, expected to improve up to ten per cent (Altagamma Consensus 2012).

    But growth estimates aside, what is going to happen in China after a year of aggressive expansion by luxury goods brands? How will wealth be managed in emerging markets, as the next generation comes into power? And as precious metal prices reach all time highs, what can we expect to happen to the design of jewellery and timepieces? We spoke with industry experts, to answer these very questions and many more.

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  • Features
    - 23 Dec 2011
    - by Sophie Doran

    A Year of Change: The Luxury Industry in 2011

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    In 2011 the luxury industry experienced an unprecedented level of change. We take a look at the organisations, the people and the economics that made this year what it was.

    Under the leadership of Bernard Arnault – nicknamed by the media as ”the wolf in cashmere” – LVMH acquired Italian jeweller Bulgari for €4 billion, followed later in the year with Swiss watch dial-maker (and former supplier) ArteCad, as it raised its stake in an enraged Hermès to 22.3 percent. LVMH were also named as a sponsor to the Asian arm of L Capital, which has so far acquired 20% of Singapore footwear brand Charles & Keith and 25.5% of Indian distributor Genesis Colors.

    Monsieur Arnault again made headlines, when it was revealed that LVMH had snapped up controlling share in Singapore’s Heng Long, through a jointly created holding company. Whilst the logic is ever apparent – the world’s largest manufacturer of luxury goods controlling a supplier of exotic skins – it was the revelation that Heng Long supplies up to two-thirds of Hermès’ crocodile skins, which made the story particularly newsworthy.

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  • Features
    - 21 Dec 2011
    - by Sophie Doran

    Luxury Society Presents Rendez-Vous Privé

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    An outstanding opportunity for Luxury Society members, and the brands and services they represent, to connect with the most relevant, affluent and discerning consumers.

    One of our priorities at Luxury Society is to bring you exclusive opportunities to engage with each other and with thought leaders from our industry and elsewhere. In 2012, Luxury Society will also provide our members – and the luxury brands and service providers they represent – with exclusive opportunities to connect with the most relevant, affluent and discerning consumers.

    The concept began as that of an intimate, yet ultra-luxurious showcase for trade, where Luxury Society would gather a handful of luxury brands and service providers in non competing industries, and provide an environment in which to best display their offerings to both trade and press.

    Read more » Comments (1)
  • Features
    - 16 Dec 2011
    - by Sophie Doran

    The Top 10 Luxury News Articles for 2011

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    In analysing the most read news pieces of 2011, our readers showed an interest in everything from gold prices, abandoned supercars in India & New York’s most expensive meal.

    Digital media dominated the news in 2010, much like it dominated the luxury industry. Last year the Luxury Society community seemed most focused on big names like Gucci, Marc Jacobs, Burberry, Louis Vuitton and Oscar de la Renta, and what they were doing in social media, tablet applications, fashion films and blogs.

    This year reflects a more diverse array of interests, across multiple sectors. Readers were most interested to learn which hotel was named the world’s best at Travel + Leisure’s Annual Best Awards. They were similarly curious to see what MINI and Rolls Royce could each bring to the table, in terms of collaborating on a small concept vehicle.

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Members opinion

  • Karen Weiner Escalera Generation Y: Luxury's Most Buoyant Market by Karen Weiner Escalera 3 May 2012
  • Isa Lavs Luxury Shopping in the UK: How the Market Continues to Grow by Isa Lavs 1 May 2012
  • Marina Cozzika South Africa’s Luxury Consumers Buck International Trends by Marina Cozzika 25 Apr 2012
  • Sophie Maxwell Has Luxury Brand Diversification Gone Too Far? by Sophie Maxwell 18 Apr 2012

Recently published

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    WWD - 21 May 2012 14:28

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    Economic Times - 21 May 2012 07:55

Featured Members

  • Michael Tay Michael Tay

    Executive Director, The Hour Glass
    Singapore

  • Dana Gers Dana Gers

    Freelancer, SVP Marketing
    United Kingdom

  • Vanna Teng Vanna Teng

    CEO, Bund18
    China

  • Sarah McNamara Sarah McNamara

    Marketing Director, Links Of London
    United Kingdom