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- 24 Mar 2010
Experience branding through art and design - British Airways Terminal 5
Ulrik Hogrebe, associate brand strategist for the design agency e-Types, makes a case for the luxury of experience by profiling the way British Airways commissioned art for its terminal at Heathrow Airport.
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- 8 Mar 2010
THE BULLETIN: Monthly analysis of the luxury headlines, Feb. 2010
In this month’s luxury news round-up, Robb Young asks whether the iPad will really save the glossy magazine trade; how PPR should decide the fate of McQueen’s legacy; and why the whole luxury world has gone black & white.
