• - 21 Sep 2016

    Sold Out vs. Selling out: The Shiny Allure Of Limited Edition And How To Get It Right

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    Sophie Maxwell, Futures Director at Pearlfisher, investigates the role of the “limited edition” in today’s beauty industry.

    Limited edition is a sure fire way to create hype, visibility and desire for brands. As two more stratospherically famous names – Victoria Beckham and Estée Lauder – collide in a perfect storm of product, pack and PR, we ask: what does limited edition really mean for brands, and what should define the decision making process in launching them?

    Victoria Beckham just recently launched her highly anticipated fourteen-piece, limited edition collection with Estée Lauder. Already generating a steady stream of slick press featuring the collection itself and photos of VB looking well-monogrammed and wistful, the collection has made limited edition history before it’s even hit the shelves.

  • - 20 Sep 2016

    How Zenith is Capturing Today’s Digital Natives

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    Let’s go back to 2011, when watch industry sales were booming. The timepiece sector of the luxury industry was way ahead of other categories, achieving a 21.2 percent jump in export sales from June to July that year, and was one of only three of the ten largest industry sectors to post growth. By 2012, the average export growth was an impressive 17 percent, outperforming any other Swiss industrial sector.
    Let’s go back to 2011, when watch industry sales were booming. The timepiece sector of the luxury industry was way ahead of other categories, achieving a 21.2 percent jump in export sales from June to July that year, and was one of only three of the ten largest industry sectors to post growth. By 2012, the average export growth was an impressive 17 percent, outperforming any other Swiss industrial sector.

    Fast forward to December 2015, and the Swiss watch industry was preparing for its fourth straight year of little to no growth. “Swiss Watch Industry Calls Time on Booming Growth of Prior Years,” reported Bloomberg, and industry experts predicted that only the strong brands would survive.

  • - 14 Sep 2016

    Luxury Hotel Brands During the Olympics: Their Formulas For Success

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    With the Rio Olympic Games behind us, Michelle Tchea asked a few local luxury establishments about their objectives during the event and how they fared in the frenzy. Editing by Daniela Aroche.

  • - 12 Sep 2016

    How to Attract China’s Connected Traveling Shoppers

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    Luxury brands need to consider what strategies and tactics they can implement to attract China’s digital-savvy traveling shoppers before, during, and after their trip. DLG China’s Elsie Zhang reports.

    It is not news that the number of Chinese travelers flowing over the borders both near and far to experience new countries and new cultures is growing. However, what is noteworthy is the fact that more and more of these adventurers are digital-savvy millennials who are fast joining the ranks of the upwardly mobile middle class.

  • - 7 Sep 2016
    - by Liz Flora

    China’s K-Pop Ban Hits Luxury Marketers

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    When luxury brands choose celebrities for promotion and marketing, they aren’t normally making a political decision – unless they’re in China, that is. Jing Daily investigates.

  • - 29 Aug 2016

    Fashion And Luxury Brands Try Their Hand At Innovative Tech Experiences

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    The common thinking is that luxury brands aren’t innovative compared to their mass cousins, but there are plenty of examples in the space of brands breaking ground on innovative technology experiences.

    Technology has well and truly infiltrated the luxury industry, facilitating swift change and shifting consumer expectations. As a result, we’re seeing numerous luxury brands collaborating with tech giants to create new revenue streams and innovative offerings.

    From creating multi-sensory experiences with Virtual Reality, to selling on social, brands are meshing together technology and craft to offer a universe of brand building possibilities.

    Here we take a look at which brands are successfully using tech to flaunt their luxury credentials.

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