• - 26 Jan 2015

    How Gucci Succeeds Where Davos Fails


    Luxury, often seen as superfluous, self-indulgent and segregating, is at the frontline of today’s most pressing issues. Can luxury brands help leaders open the door to sustainability, social inclusion and security?

    Rappers Kanye West and Jay-Z, both famed luxury disciples, have taken luxury brands to task for being two-faced, reveling in the street cred of hip-hop celebrity endorsements while being less thrilled about popularity with the celebrities’ fans.

    But if luxury brands were once uncomfortable to be seen in the hands of certain customers, it is now customers who are becoming uncomfortable with luxury brands. From New York to Shanghai, they have been turning a way from logo-laden products towards more discrete ones.

    In Athens, an extreme case in the financial crisis, a Louis Vuitton salesperson recently reported that customers have been asking for unmarked plastic bags instead of the usual, branded packaging in which to take home their purchases. It is the ivory tower more than street that has damaged luxury sales, whose growth has slowed from 11% in 2011 to a forecast 3.5% to 2020.

  • - 21 Jan 2015

    SIHH 2015: New Heights for Haute Horlogerie


    According to Digital Luxury Group’s WorldWatchReport™, overall online interest in Haute Horlogerie watches advanced by 16% in Q3 2014

    It feels like there is a bit of a craftsmanship renaissance going on in the world of luxury. One reaching far beyond the post-crisis brand-driven marketing campaigns, one firmly led by a new group of sharper, savvier luxury consumers.

    According to Digital Luxury Group’s WorldWatchReport™, overall online interest in luxury watches advanced by 4% in Q3 2014, when compared to the same period in 2013.

    Definitively leading this increase was the Haute Horlogerie category, where interest surged by 16% year on year. The 18 brands tracked in this particular category now capture 16% of global online searches for luxury watches.

  • - 19 Jan 2015

    20 Predictions for the Luxury Goods Industry in 2015


    2015 will be another challenging year for the luxury goods industry, explains Fflur Roberts, Head of Luxury Goods Research at Euromonitor International

    In particular, the economic instability, social unrest and armed conflict buffeting formerly fast-growing emerging markets will further drive up the strategic importance of the developed markets.

    This will create new risks, but opportunities too. Here are our predictions of the brands, markets and trends that will grab the headlines as the year takes shape.

  • - 5 Jan 2015

    A Review of the Luxury Goods Industry in 2014


    As the luxury industry farewells another eventful year, Euromonitor International reviews its 2014 luxury goods predictions to see what really happened

    Of the twenty predictions made by Euromonitor International in January 2014, twelve of them came true. Despite the accuracy of more than half of our predictions, it proved difficult to find a cohesive message within our findings other than the industry continues to rapidly change.

    What these findings did highlight is the different ways in which luxury brands are managed and the impact this has on their sales, consumers and ubiquity. In 2014 we saw luxury brands actively chase the middle-market with affordable mass products and succeed beyond our wildest dreams.

  • - 15 Dec 2014

    Understanding the Digital Luxury Consumer


    Based on the success of our Keynote event series, Luxury Society was thrilled to partner with Google in Paris to discuss the attitudes and behaviors of the Digital Luxury Consumer.

    McKinsey also confirmed that online sales represent one of the fastest growth opportunities in the global luxury goods industry. The overall market is expected to grow at 5% between 2012-2018, whereas luxury eCommerce sales are forecast to increase by 18% during the very same period.

    So whilst currently eCommerce only represents 4% of all luxury industry sales, this market is growing 3.5 times faster than the industry average. According to research, 80% of luxury consumers have already purchased products online or are actively using eCommerce, whilst only 40% of luxury brands are retailing online.

  • - 11 Dec 2014

    In Conversation With Torsten Müller-Ötvös, CEO, Rolls Royce


    Since the 2010 appointment of Torsten Müller-Ötvös, Rolls-Royce Motor Cars has delivered four consecutive years of record growth

    An all-time record of sales was achieved in 2013, when the brand sold 3,630 cars, In July 2014 it was announced that half-year sales had increased by 33% worldwide compared with the same period in 2013.

    The brand has since opened in Azerbaijan and Kazakhstan, and announced that a new new 30,000m2 Technology and Logistics Centre will be built at Bognor Regis in the coming years, to consolidate current logistics functions and allow for future expansion.


Members opinion

  • Steven Fischer Insights from the 2014 INYT Luxury Conference by Steven Fischer 27 Jan 2015
  • Timothy Schepis What Did You Do This Weekend? Not What Did You Buy... by Timothy Schepis 24 Oct 2014
  • Alexis Bonhomme How to Reach China's Young HENRYs through Social Marketing by Alexis Bonhomme 20 Oct 2014
  • Sophie Doran Is Zara The Newest Luxury Fashion Competitor? by Sophie Doran 19 Jun 2014

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