• - 27 May 2015

    7 Key Insights From The Worldwide Luxury Markets Monitor 2015

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    The market is evolving at an alarming pace and luxury brands must adapt or risk becoming irrelevant.

    Here, we reveal the latest game-changers luxury players need to keep an eye on, as identified by Bain & Company’s Worldwide Luxury Markets Monitor 2015 Spring Update.

    The global personal luxury goods market reached €224 billion in revenue (at retail equivalent value) in 2014, up by 3% compared to 2013 and up 4% – without considering currency effects. That upward trajectory continued in the first quarter of 2015, with the impact of currency fluctuations and their flow-on impact on spending patterns and tourism becoming ever-more prevalent.

  • - 19 May 2015

    Luxury Brands Play Renminbi Roulette

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    Philip Guarino of China Luxury Advisors considers the greater implications of luxury brands cutting their prices in China

    Chanel’s announcement in March that it would increase prices in Europe by 20% and drop them a similar amount in China raised eyebrows in the luxury industry and set off speculation that many other brands may follow suit.

    Ostensibly, Chanel’s move was designed to “align” prices in anticipation of an international e-commerce push as well as discourage China’s “daigou” or overseas shoppers, who purchase abroad and resell in China. The decision followed a sharp depreciation in the Euro since mid-2014, which accelerated significantly in the month of March.

    Since then, what has been the fallout in the luxury industry? And from the consumer perspective, has this move been beneficial for Chanel? What other dynamics should we be considering?

  • - 8 May 2015

    The Met's Costume Institute Multicultural Scramble

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    The Met’s latest fashion show merits a much longer and more contemplative wander than the crowds will allow, but don’t feel that you’ve missed a learning opportunity.

    History will be quick to remind us that China, India, and the Middle East had rich and refined cultures while Europeans were still struggling through the material and intellectual poverty of the Dark Ages and before the existence of the Americas was even known to them.

    Today we debate whether it is possible for a fashion or luxury brand to come from China. The heritage of these goods is French, Italian, and British, n’est-ce pas? But not so long ago, the luxuries these countries enjoyed – silk, spices, carpets, jewels – came from what we now call emerging countries. Europeans were just the ones who turned up with the gold (and eventually the guns) they used to get them.

  • - 6 May 2015

    Agenda: Digital Luxury Keynote, London 2015

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    Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more…

    As the world’s leading business resource for the luxury industry – digital from day one – the intersection of luxury brands and new technologies is something close to our heart. The digital revolution has allowed Luxury Society to virtually connect over 30,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 60,000 individuals on Twitter.

    The information age has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience. For some, like the oft-referred-to case of Burberry, digital has breathed new life into their brands and become a signature part of their identity.

  • - 5 May 2015

    Targeting the Travelling Chinese Luxury Consumer

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    Avery Booker of China Luxury Advisors shares the key insights from The Walpole’s Eastern Growth Summit in London

    Last week, CLA joined other presenters at the prestigious Walpole Eastern Growth Summit in London, where dozens of British brands, tourist destinations, and retailers discussed China’s outbound tourism boom and what it means for the UK. Much like New York, Paris, and Tokyo,

    Throughout last week’s event, three key themes emerged, the first of which being differentiation. For British brands large and small, highlighting history, heritage, and “Britishness” helps them stand apart from the French or Italian brands that have flooded the Chinese market in recent years.

  • - 4 May 2015

    Luxury Brands, Technology & Operational Efficiency

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    Senior Business Transformation Leader, Shubho Chatterjee believes that winning enterprises will use technology tactically in all parts of the business

    Technology is indispensable for all businesses today. The winners will continue to use technology strategically and tactically in all parts of the business. In this segment, we will discuss technology broadly from the following perspectives: product life-cycle management- design, demand planning, manufacturing, service; analytics and big data, wearables, and personalization.

    There is a plethora of customer data being generated today: customer web comments; webmail, POS transactions, returns and defects, social media discussions, web searches, and customer letters, among others. Big data and analytics can be very effective in integrating customer intelligence to Marketing, Design, Manufacturing and Supply Chain, and Service. Today’s data silos – Marketing, Operations, Finance, etc. – really need to be integrated into a competitive and strategic asset for a company.

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