• - 11 Feb 2016

    Luxury Etail: Why Are You Refusing To Speak With Your Customer?

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    Amazon has changed the game for e-commerce, but Chinese brands are now setting the bar for what seamless customer service online looks like, says e-commerce expert Nicolas Zurstrassen.

    As Jeff Bezos, founder and CEO of Amazon.com once said: “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. I don’t know about you, but most of my exchanges with cashiers are not that meaningful.”

    Amazon has set the expectation for what the e-commerce experience is. And there is no question that Jeff Bezos is a visionary.

  • - 10 Feb 2016

    Insight: Affluent Millennials & Their Money Mindsets

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    Affluent millennials are a small but very powerful millennial segment, but their attitude towards money management and spending is specific, so brands would do well to tailor their approach, writes FutureCast.

    Millennials and money are two terms that we don’t often associate together. After all, millennials have taken on more student debt than any previous generation. In fact, the Federal Reserve Bank of New York reported an increase of over $500 billion in student debt over the last eight years alone.

    While many people seem to love stereotyping millennials as a generation full of jobless, homeless, indebted coach surfers, a new millennial segment is fuelling a different story.

  • - 9 Feb 2016

    In Conversation With Alain Crevet, CEO, S.T. Dupont

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    Alain Crevet, the mastermind behind S.T. Dupont’s return to glory as a luxury accessories leader, talks to Luxury Society about the brand’s blueprint for the future.

    As CEO of French luxury accessories brand S.T Dupont, Alain Crevet now oversees an empire which has supplied emperors, governments, and global aristocrats for over a century.

    These days, the brand still boasts a lucrative and elite customer base, with distribution spanning Asia, Europe the US and the Middle East, and solid partnerships with luxury retail giants such as a recent contract signed with the Chalhoub Group in the latter region.

  • - 8 Feb 2016

    Focus: Exploring Luxury 2.0

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    In the second of a three-part series borne from the BHCVB Future of Luxury report, we investigate what has been dubbed ‘Luxury 2.0’ – the digitalization of exclusivity.

    Last week, Luxury Society brought you the ‘The Top 11 Luxury Hubs Of UHNWIs’, listing the prime locations of wealthy consumers by population, what they are spending on and what’s next.

    Collated as part of the Beverly Hills Conference and Visitors Bureau (BHCVB) global trend report on the ‘Future of Luxury’ – authored by trend forecaster, IN (K) – the statistics were part of a wider examination into the current landscape of the global luxury market, and here, we bring you another extract from its findings.

  • - 4 Feb 2016

    Engaging With Digital Natives For Luxury

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    Forget the generational labels – the target market luxury brands need to sweeten the deal with is the ‘digital natives’. Here, technology journalist Angelina Draper explains why they’re different and how to net them.

    Demographics such as age, education, geography and income have traditionally been the basis for the way products were designed, priced and marketed. Labels such as Baby Boomers, Gen X, Millennials and Gen Z were used to group people assumed to have similar aspirations and attributes based on the socio-economic events they grew up with.

    But, today the term heard floating around management boardrooms and media outlets is ‘digital native’.

  • - 3 Feb 2016

    Focus: The Top 11 Luxury Hubs Of UHNWIs

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    Ultra-High-Net-Worth Individuals (UHNWIs) are any luxury brand’s greatest asset and the audience most coveted. Here, we provide a snapshot of the top capitals they live in and how this alters their taste for luxury.

    Defined as having a net worth of at least $30 million per household, at last count there were over 199,235 UHNWIs in the world with a combined net worth of $27.7 trillion.

    As the main purchasers of luxury, it goes without saying that the changing landscape and behaviours of UHNWIs, have a profound effect on how luxury brands behave. With this in mind, Beverly Hills Conference and Visitors Bureau (BHCVB) has commissioned a global trend report on the ‘Future of Luxury’ – authored by trend forecaster, IN (K) – to examine the current landscape of the global luxury market as well as offer an analysis of the high-net-worth market.

  • 7634_hubs_-_cropped_thumb

    Focus: The Top 11 Luxury Hubs Of UHNWIs

    Ultra-High-Net-Worth Individuals (UHNWIs) are any luxury brand’s greatest asset and the audience most coveted. Here, we provide a snapshot of the top capitals they live in and how this alters their taste for luxury.

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    India: Promised Land Of The Luxury Boom?

    Emerging out of the sprawling cities that make up modern India is a luxury hub on the verge of greatness. Here, Fflur Roberts of Euromonitor investigates its true potential.

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