• - 20 Jul 2016

    The State of the Luxury Watch Industry in 2016

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    Pierre Maillard, the Geneva-based editor-in-chief of Europa Star, the leading watchmaking industry magazine, investigates the forces shaping the luxury watch business in 2016.

    “We all felt rich for a few years while watches were selling well everywhere, but now we are back in the real world and every brand is going to have to look in the mirror and recognise its own true value.”

    These are the words of Philippe Peverelli, Tudor’s former CEO, as quoted in the research report “Hard Luxury Goods: Short-Term Pain, Long-Term Gain," released in April 2016 by German financial services firm, MainFirst. In the opinion of the MainFirst analysts, this citation sums up the dilemma with which the Swiss watchmaking industry is faced. At the back of record years, confronted at the same time by an increase in geo-strategic risks, the resilience of the economic crisis and the decrease or stagnation of their most promising markets (China, USA, Russia…), Swiss watchmakers effectively have no other choice than to come back down to Earth in order to take a good look in the mirror.

  • - 11 Jul 2016

    Luxury Rebranding in a Digital Age: The Case of Carl F. Bucherer

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    Have you noticed that so many storied luxury brands, names such as Gucci, Buccellati, Saint Laurent, and Belmond have all made important shifts in their branding strategies in the past years? Have you wondered why now?

    The answer lies in a number of factors. First, is the changing media landscape around us. Companies that once relied solely on the prophetic words of fashion editors, glossy magazine ads, and beautiful billboards, have finally had to face the facts that in today’s fast-changing digital age, doing what was done before just because “it’s always been this way,” wasn’t going to cut it anymore.

    Another factor at play is a consumer shift to less conspicuous and more discreet branding. No longer can brands rely on their clients doing the advertising for them by carrying around logo-laden handbags. This is especially true for a major market for luxury goods, China. Shoppers there have become more discerning, sales of Louis Vuitton have taken a hit as increasingly worldly and sophisticated consumers see them as “commoditised and overpriced.”

  • - 7 Jul 2016

    The Luxury Travel Trends of Affluent Asian Travelers

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    Reporting on the trends influencing affluent Asian travelers, Agility’s annual Affluent Insights Travel Consumer Report highlights the changing role of shopping, eating, and exploring while visiting a new destination.

    Our most recent study uncovers the top three intended purchases for Affluent Asians, and they are inextricably linked: travel experiences, hotel accommodation, and air tickets.

    These insights, derived from Agility’s annual Affluent Insights Travel Consumer Report, indicate a very positive outlook for the luxury travel market and a growing demand for luxury travel experiences and purchases by Affluent Asians during their travels.

  • - 6 Jul 2016

    The Tech World is Buying Art. Online, Of Course.

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    Reporting on the business of art in tech hub Silicon Valley, UGallery’s Alex Farkas explores the factors at play in selling art to a young, tech-savvy audience.

    You may have noticed more art coverage in Silicon Valley and the San Francisco Bay Area over the last few months. From the spectacular relaunch of SFMOMA to the influx of world-class galleries and fairs, the region has catapulted into the upper echelon of the art world. And in true Silicon Valley fashion, this happened practically overnight.

    Despite the exciting developments, many stories seem to hint at anxiety over the lack of art sales in Silicon Valley. They playfully ask, “Will tech eventually buy art?” but never quite answer the question.

  • - 30 Jun 2016

    Is Facebook’s Bright Future Obscured by Dark Clouds?

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    Facebook is by far one of the leading and largest tech companies the world has ever seen. It’s been successful in keeping both users and advertisers happy. Cream UK’s Neil Cunningham investigates why there might be dark clouds in Facebook’s future.

    In what’s proving to be a tougher than expected year for US tech companies, Facebook continues to be the investment community’s darling.

    Their latest results – sales up 52% year on year to $5.38 billion and profits up 200% to $1.51 billion – shattered all analysts expectations. And it’s not hard to see why they’re doing so well.
    Remarkable though it may seem, their user base is still growing – eMarketer predicts that active users will grow from 1.43 billion at the end of this year to 1.87 billion in 2020. And the amount of time that those users spend using the suite of Facebook apps (Facebook, Instagram and Facebook Messenger) is growing too – up from a daily average of 40 minutes last year to 50 minutes this year.

  • - 28 Jun 2016

    3 Luxury Industry Trends Noticed As 2016 Passes Its Midpoint

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    With 2016 halfway through, marketing agency Cocoon investigates the latest global business trends spotted in the luxury industry.

    Consumers instantly want to fulfil needs and wants. That’s indisputable. But with the perception of ownership being redefined by today’s younger consumer, how are brands preparing to meet their needs?

    From embracing the sharing economy, flaunting a fun side or focussing on individuality, brands are pulling out all of the stops to woo this younger generation. So let’s take a look how luxury brands have been pushing the boundaries over the past month.

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