• - 3 Sep 2015

    6 Innovative Luxury Porto Cervo Pop-Ups


    As summer comes to a close, we take a look back at the luxury brands who leveraged the season with sizzling initiatives in the wealthy hotspot of Porto Cervo.

    Each year as the hotter months roll around to awaken the European joie de vivre, thousands of wealthy tourists flock to idyllic destinations across the continent to spend and sunbake.

    Few though, are more coveted, opulent and glamorous than the exclusive enclave of Porto Cervo, tucked into the spectacular coastline of Sardinia, and home to over a billion dollars worth of mega-luxury superyachts each year.

  • - 2 Sep 2015

    Top 5 Luxury Watches & Jewellery Videos: July 2015


    The summer lull affected video views and interactions for watches & jewellery brands in July, but a few stand-outs still managed to turn heads.

    Watches & jewellery brands were less active than during the rest of the year, however, their videos were dynamic, mostly based on sports, adventure and travel.

    There is a clear trend for brands to be more active on specific channels: while Tiffany & Co, Tag Heuer and Hublot are Instagram super-stars, Rolex, Audemars Piguet and MontBlanc are more active on YouTube.

  • - 1 Sep 2015

    Top 10 Most Popular Luxury Brands On Instagram: H1 2015


    Instagram is a social media network on fire and a business tool to be leveraged. These are the luxury brands doing it best.

    According to recent research from Digital Luxury Group (DLG), fashion brands by far outstrip any other players by luxury sector when it comes to number of followers and interactions, loosely followed by brands in the accessories, watches and automotive fields.

    However, in terms of interactions only, while designer fashion brands still rule supreme, luxury car marques creep up the ranking to have three players counted as part of the top 10.

  • - 31 Aug 2015

    Exclusive: Independent Luxury - Survival In The Consolidation Jungle


    This month marks the release of the tome ‘Independent Luxury’, examining the expansion of conglomerates and extinction of independent companies. Here, its joint authors exclusively reveal a first look their four innovation strategies to endure in the consolidation jungle.

    The world of luxury is harboring an endangered species: that of the independent companies! In an increasingly challenging and globalized luxury environment, companies are fighting to escape from the ever-growing clout of luxury “conglomerates” – Swatch Group, LVMH, Kering and Richemont.

    As of 2015, these “big four” own more than 100 brands and are maintaining a constant pace of acquisitions, relying on vertical integration to secure supplies (and deprive competitors of them), which has particularly damaging consequences for independents. Most independents are struggling to survive and end up being acquired or going out of business.

  • - 27 Aug 2015

    Are Luxury Groups Positioned to Weather China's Economic Storm?


    China Luxury Advisors’ Avery Booker looks at how LVMH, Kering and Richemont are coping, now that China is losing its luster.

    One thing that often gets lost in the mix of articles asking “Is Luxury Dead in China?” is the fact that the world’s largest luxury conglomerates have quietly been working to buffer themselves against the fluctuations of the Chinese domestic luxury market while making sure to benefit greatly from the rise of the outbound Chinese tourist-shopper.

  • - 26 Aug 2015

    Top 5 Luxury Fashion Videos: July 2015


    Despite the European summer break, luxury fashion houses continued to capture their audiences through engaging content last month – here’s who turned the most heads.

    Video interaction rates across both YouTube and Instagram overall were lower than June, according to the latest Tead’s Luxury Barometer, with several up-and-downs for luxury brands.

    However, fashion brands such as Chanel and Prada started revealing their new Fall/Winter 2015/2016 collections through fashion shows this month, with pleasing results.