• - 22 Oct 2014

    The New Social Media Deal for Luxury Brands

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    The rise of social media has put more power in the hands of a diversity of stakeholders who now shape what is viewed as luxury.

    As a result, luxury brands have to learn how to negotiate their identity by striking new deals with these stakeholders at three levels: the brand image, the brand content and the brand ambassadors. Social media has upended the way many industries operate, and luxury is no exception. In this sector, brands traditionally relied on creating a perception of distance between themselves and their customers – the brand dream.

    With new powerful tools aiming to connect people with people, or people with brands, luxury brands have no choice but to reconsider this age-old luxury principle to capitalise on increasingly digital customers.

  • - 21 Oct 2014

    5 Must-Know Insights Into The French Luxury Market

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    Despite France’s venerable position in the global luxury scene, the French luxury market has not escaped the country’s poor macroeconomic environment.

    According to Euromonitor International’s latest research, luxury sales in France reached just under €18 billion in 2014, making it the third biggest market in the world, behind the US and Japan, but, with a regional value share of 21%, France comes out top, ahead of neighbouring Italy and the UK.

    Much in line with comparable global figures, designer clothing and footwear accounts for the lion’s share of luxury value sales in France, at 46% in 2014.

  • - 20 Oct 2014

    How to Reach China's Young HENRYs through Social Marketing

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    Chinese HENRY’s – High-earners-not-rich-yet – are the young, rising professional class that is driving luxury brand sales, explains Alexis Bonhomme of Curiosity China

    As we face a slowdown in the growth of global luxury sales in China, Hong Kong, and Europe, as well as a large change in terms of Chinese travelers’ profiles as they switch from group to independent travel, most brands are trying to reach a new type of more mature, more independent customer. Many of these customers are the HENRYs, which means “High Earners, Not Rich Yet.” This group appeared in the early 2000’s in Western markets and is now growing fast in the emerging ones.

  • - 16 Oct 2014

    Tourist Spending Drives Global Luxury Markets

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    International tourism and a stronger middle class are shaping luxury trends, with a focus on consumer nationality rather than geography

    “Slower, but steady is the ‘new normal’ for the global luxury market in 2014 – and potentially beyond, which is acclimating to lower, but more sustainable long-term growth,” explains Bain & Company, in the 13th edition of the “Luxury Goods Worldwide Market Monitor” released in collaboration with Fondazione Altagamma.

    “Among currency fluctuations, persistent economic weakness in Europe and external forces, such as the Crimean crisis and protests in Hong Kong, demand from Chinese consumers and mature consumers in the U.S. and Japan re-approaching luxury have helped to counter a potentially significant downward momentum.”

  • - 15 Oct 2014
    - by Liz Flora

    90% of Traveling Chinese Luxury Shoppers Plan Purchases Before Trip

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    Liz Flora of Jing Daily shares the highlights from Nielsen’s Mainland Chinese Luxury Shopper survey

    Most Chinese luxury shoppers traveling abroad have done an extensive amount of research on what to purchase before they even left home, according to new data highlighting the vital importance of Chinese digital marketing for luxury brands.

    According to Nielsen’s Mainland Chinese Luxury Shopper survey that polled 1,005 internet respondents from four regions, 90 percent of Chinese travelers plan their luxury goods purchases prior to travel, while 38 percent know exactly which products they will be buying.

  • - 14 Oct 2014

    Global Online Interest in Luxury Hotels Rises 7.7%

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    The results of the second edition of the World Luxury Index™ Hotels has been unveiled by Digital Luxury Group in Athens, at the INYT Luxury Hospitality Summit

    Global consumer interest in luxury hotels has increased by 7.7% over the past twelve months. All three hotels categories have benefitted from increased interest, but the biggest rise was within the Luxury Exclusive category, with almost 10% growth year-on-year (+9.6%). Four Seasons leads the Luxury Exclusive Category while Langham is the fastest growing brand with +26% consumer interest year-on-year.

    Chinese consumers are becoming significantly more interested in luxury hotels. Chinese interest has increased by 9% over the past twelve months, approaching the same level of interest as that of the United Kingdom (+10%), which is the second largest region in terms of luxury hotel searches. Chinese consumer interest still represents less than 10% of global interest but has increased by an impressive 39%, confirming the strong market potential.

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Members opinion

  • Alexis Bonhomme How to Reach China's Young HENRYs through Social Marketing by Alexis Bonhomme 20 Oct 2014
  • Sophie Doran Is Zara The Newest Luxury Fashion Competitor? by Sophie Doran 19 Jun 2014
  • Avery Booker Weibo’s Decline Demands Digital Rethink for Luxury Brands in C... by Avery Booker 18 Apr 2014
  • Melissa Rae Wusaty Rethinking Luxury's Democratic Dilemma by Melissa Rae Wusaty 3 Feb 2014

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