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- 1 Mar 2016
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7 Top Watch Retailers In Switzerland


As March kicks in and Baselworld 2016 looms large, Luxury Society lists some of the top watch retailers in Switzerland and their selections.

Whether in Geneva, Liechtenstein, Lucerne or Lausanne, Switzerland – not surprisingly – is home to some of the best and biggest watch retailers in the world, housing some of the widest ranges and most exclusive watch brands.

From Bucherer – founded in Lucerne, whose store in Paris is officially the largest watch and jewelry store in the world, to local boutique A L’Emeraude in Lausanne, run by Patrick and Marina Cremer – we have collated a selection here of some of the top watch retailers in Switzerland.

 Throughout its network, Gübelin sells timepieces from some of the world’s most coveted luxury brands 



The Swiss, family-owned House of Gübelin is known for its exquisite high-end jewellery, gemstone expertise, and as purveyors of some of today’s most sought-after luxury watch brands.

Established in 1854 with the opening of a small watchmaker’s shop in the Swiss city of Lucerne, the company has now grown to comprise over 250 experts working across its boutiques in Switzerland and Asia, as well as its extended branches, the Gübelin Jewellery Atelier, and The Gübelin Gem Lab, based in Lucerne and with locations in Hong Kong and New York.

Throughout its network, Gübelin sells timepieces from some of the world’s most coveted luxury brands, including (but not limited to): Roger Dubuis, Piaget, Cartier, IWC, Bulgari, Baume et Mercier, Patek Philippe, Hublot, Maurice Lacroix, Chanel, and Hermes.


Contact: Email



In 1888, a businessman and entrepreneur by the name of Carl-Friedrich Bucherer and his wife Luise opened Lucerne’s first watch and jewelry store and laid the cornerstone for a successful family company. Today, the company is still owned and managed by the third generation of the family in the person of Jörg G. Bucherer, Chairman of the Board of Directors, and is one of Europe’s biggest watch and jewelry retail chains.

The company has around 1600 employees and 15 exclusive stores in Switzerland, nine in Germany and one each in Austria and France. The Bucherer store in Paris is the world’s largest watch and jewelry store. Other Bucherer Group members include KURZ AG Jewelers with 12 branches, the two SWISS LION AG stores and a number of brand-specific boutiques.

Bucherer today offers an international clientele possibly the largest choice of Rolex watches anywhere as well as a wide choice of luxury watches from well-known brands, including: Carl F. Bucherer, A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Bell & Ross, Blancpain, Breguet, Chopard, Frédérique Constant, Girard-Perregaux, Glashütte Original, Hamilton, IWC, Jaeger-LeCoultre, Longines, Tudor, Vacheron Constantin, Zenith.

At the heart of the jewelry range are the jewelry lines designed and produced in the company’s own workshops together with individual pieces made using very rate natural-colored diamonds, unusual colored gemstones or much-sought-after pearls.

Bucherer’s main store has been a major landmark on Lucerne’s Schwanenplatz, with over 125 years of history behind it, is also set to re-open in spring 2016, following major refurbishment. All-round extension work and improvements are currently fully under way, and the first highlight of the House has already been unveiled: the newly created jewelry department on the third floor.


Contact: Email

Les Ambassadeurs


Founded 1964, and renowed as one of Switzerland’s finest retailers, Les Ambassadeurs bills itself as “The Leading House of Leading Brands”.

The chain has five boutiques across Switzerland – in Geneva, Zurich, Lugano, St. Moritz, and most recently, Lucerne near the Chapel Bridge landmark – which has been open for business since the end of November 2015, but was only officially inaugurated with a launch party on the 25th February 2016.

Les Ambassadeurs offers a very large range of the most prestigious jewellery and watch brands, including: Roger Dubuis, Vacheron Constantin, Urwerk, Zenith, Breguet, Longines, Hermes, Hublot, Bovet, A. Lange & Sohne, Audemars Piquet, Jaquest Droz, Chanel, Franck Muller, Panerai, Omega, Jaeger-Le-Coultre, Grard-Perregaux, Bell & Ross, Cartier, Greybel Forsey, Jaerman & Stubi, Blancpain and Breitling.


Contact: Email



Proudly promoted as “The Home Of Fine Watches & Jewellery”, Huber has a strong heritage, stemming from its first store in Liechtenstein for watches, gold and silver jewellery, which opened in the centre of Vaduz in 1928.

Since then, Huber Watches Jewellery has become one of the most venerable establishments in Europe’s watches and jewellery industry today. In total it has three outlets – two in Laduz, Liechtenstein and one in Lech am Arlberg, re-opened in 2011. The company’s new head office is currently being built at Städtle 34, the previous site of the watches and jewellery store in the centre of Vaduz.

Huber Watches Jewellery stocks some of the most exclusive brands in today’s world of watches and jewellery, such as: Aerowatch, Audemars Piguet, Baume & Mercier, Blancpain, Breguet, Breitling, Bulgari, Cartier, Chanel, Chopard, De Bethune, Frédérique Constant, Hermès, Hublot, IWC, Jaeger-LeCoultre, Longines, Omega, Panerai, Patek Philippe, Piaget, Rado, Rolex, Tag Heuer, Tissot.

In addition to its extraordinary range of quality brands, Huber Watches Jewellery also presents its own jewellery collection and watches. These are launched each year to mark special occasions.


Contact: Email/Phone/Addresses



Founded in 1944, the family-owned enterprise Kirchhofer name is internationally known and recognized throughout the watch and jewellery industry and is comprised of five physical locations across Switzerland – Interlaken, Grindelwald, Jungfraujoch, Brienz, and Lucerne.

In addition to being one of the leading watch and jewellery stores in Switzerland, its stores also offer luxury leather goods, high quality cosmetic and beauty products, gifts and souvenirs.

Amongst its wide selection of watch and jewellery brands are: Patek Philippe, Vacheron Constantin, Piaget, Ulysse Nardin, Blancpain, Breguet, Parmigiani, Franck Mullr, Chopard, Harry Winston, Zenith, Bulgari, Roger Dubuis, Hermes, Gucci, MB&F, Montblanc, Maurice Lacroix, Baume et Mercier, Frederique Constant, Tag Heuer, Concord, Tissot, Mondaine, Guess, Jacques du Manoir, Savoy, Raymond Weil, Eterna, Longines, Vulcain, Armin Strom, Hautlence, and Richard Mille.


Contact: Email/Phone/Addresses

A L’Emeraude

Since 1909, local boutique, jewellery creator and watch supplier A L’Emeraude in Lausanne, has made its mark by its unique selection of watch brands and custom jewellery creations for treasured clientele.

Run by Patrick and Marina Cremer, this is a local store “ahead of the game in trend-spotting”, which places a high value on exclusivity and creativity as is evident from its brand selection: De Bethune, yudor, Voutilainen, Romain Gaulthier, Breitling, F.P. Journe, Patek Philippe, Jaeger-LeCoultre, Panerai, Hublot, IWC, Ulysse Nardin.


Contact: Email/Phone/Addresses

Clarence S.A.

Based in Geneva, Clarence S.A. is another home-grown watch boutique which has made its niche via a long-standing history and reputation with a local network of clients.

Its selection of watch brands includes Breguet, Cartier, Chopard Hublot, Jaeger-LeCoultre, and Longines.


Phone: +41 22 311 31 69

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