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- 6 May 2015
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Agenda: Digital Luxury Keynote, London 2015

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Luxury Society invites you to discuss digital with Chopard, Lexus, Kenzo, St. Regis Hotels, Google, Omega, Agent Provocateur, Watch Anish, Jumeirah Hotels & more…

As the world’s leading business resource for the luxury industry – digital from day one – the intersection of luxury brands and new technologies is something close to our heart. The digital revolution has allowed Luxury Society to virtually connect over 30,000 luxury executives in 150 countries, and to discuss industry issues daily with more than 60,000 individuals on Twitter.

The information age has made the world a truly global place, boosting consumer expectations in a time of constant connectivity. It has democratised access to information, forever changing the way that luxury brands interact with their audience.

With change comes challenges. Aside from the fact that the luxury industry was slow to leverage digital technology, platforms, devices and technologies evolve at such a rapid rate that what was groundbreaking today, is often obsolete tomorrow. Yet consumers have never demanded so much from brands.


 The information age has made the world a truly global place, boosting consumer expectations 


They want globally consistent, fully integrated experiences that will allow them to purchase and engage luxury wherever they are in the universe, using whichever device takes their fancy. We, as the luxury industry, can no longer ignore the confronting tools and technologies that will bring our products and services to the next generation.

As scary as it may be to think that (real) leather can be grown in a laboratory, using the cells of bovines, or that a piece of silver jewellery can be realised by a printer, the future is fast arriving. And the opportunities presented to luxury brands are far too great to be ignored.

We invite you to connect, inform and inspire your industry colleagues in London on Wednesday 13th May, in partnership with Bloomberg, to discuss all these challenges and more. And to participate in the #luxdigital discussion.




AGENDA & SPEAKERS


1.00pm Welcome Address
David Sadigh, Founder & CEO, Digital Luxury Group
Emma Winchurch-Beale, Head of Luxury, EMEA, Bloomberg Media

1.05pm The Digital Transformation
Kamel Ouadi, Founder & President, KO&CO

1.25pm The Branded Content Conundrum
Martin Bartle, Global Communications & eCommerce Director, Agent Provocateur
Daphne Sipos, Global Brand Director, St Regis Hotels & Resorts

Moderated by Chris Rovzar, Digital Editor, Bloomberg Pursuits

2.00pm The Mobile Opportunity
Martijn Bertisen, Senior Industry Head of Retail, Google

2.20pm The Seamless UX
Christophe Balaresque, Luxury Brands & Marketing Director, Arjowiggins Creative Papers
Clara Bodelon, E-Business Director, Chopard
Spiros Fotinos, General Manager – Head of Brand, Communications, Lexus Experience & Academy, Lexus Europe


2.55pm Refreshments & Networking Break


3:40pm Advertising Trends
Deborah Aitken, Senior Analyst, Bloomberg Intelligence

3.50 pm The New Marketing Mix

Christophe Parcot, COO, Teads.tv
Emmanuelle Collet, Internationational Media Project Manager, Omega

4.25pm The Data Dilemma
Jenny Cossons, Head of Partnerships, Lyst.com

4.25pm The Social Paradigm

Aurore Leblanc, Digital Communication Manager, Kenzo
Anish Bhatt, Founder, Watch Anish

5.20pm The Video Era
Ross McAuley, Group Vice President of Brand, Digital and Loyalty, Jumeirah Group

5.40pm Closing Remarks
Sophie Doran, Managing Director, Luxury Society


5.45pm Networking Cocktail




Digital Luxury Keynote, London 2015
Wednesday 13th May, Bloomberg’s London Bureau
City Gate House. 39-45 Finsbury Square. London. EC2A 1PQ

To purchase tickets please begin your registration using this link.
Registration is restricted to luxury brand executives only. No service providers, consultants or press are admitted entry.

For full details of our event, please see our dedicated website: lskdigital-london.com.


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Luxury Society Keynote is a series of afternoon events in London, New York City, Paris and Hong Kong, connecting luxury brand executives.

http://lskeynote.evolero.com