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- 18 Feb 2014
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The Latest Boutiques: Rolex, Goyard & Audi


Audi City, Berlin

Audi debuts its third digital flagship concept in Berlin, as Salvatore Ferragamo takes San Francisco and Zegna exits Belgrade and Bucharest

When one door closes another opens, or so they say. For Ermenegildo Zegna, two doors will close in 2014 – in Bucharest and Belgrade – despite the brand’s ability to successfully open in both Argentina and Nigeria, with future plans for Angola and Mozambique.

The Italian suitmaker has terminated its franchise agreement with a leading local luxury fashion & accessories retailer in Bucharest by mutual agreement and will close its mono-brand boutique by the end of February 2014.

The brand has also shuttered its label corner for Z Zegna within multi-brand concept store XYZ, in Belgrade, Serbia. The XYZ concept stores in Belgrade, Zagreb and Ljubljana are owned and operated by regional retailer Sportina Group (CPP Luxury).


Audi, Berlin

Audi has unveiled its third Audi City location on a major Berlin shopping street, a quarter of the size of a conventional dealership. The 375-square-metre showroom focuses on virtual demonstrations, allowing customers to view and configure cars from Audi’s full 49-model line-up on multi-media screens.

Source: Reuters

Berluti, New York City

Berluti has unveiled a new Madison Avenue flagship in New York City, with a distinct focus on tailor-made ready-to-wear and bespoke men’s clothing. The two-storey 300-square-metre maison will offer the full made-to-order collection with some variation for the New York store, in terms of fabrics and colours.



Chanel, Paris

Chanel has re-opened at 42 Avenue Montaigne with a new retail concept dedicated exclusively to its range of accessories, comprising bags, shoes and costume jewellery. Designed by architect Peter Marino, the new 390-square-metre venue displays costume jewellery on tweed busts and has leathergoods magnetically attached to its walls.

“We are opening eight new boutiques in 2014, including Bangkok, St. Petersburg and Chengdu, and renovating 15 more around the world, most notably in Germany,” revealed Bruno Pavlovsky, president of Chanel fashion.

Source: WWD


Chopard, London

Chopard has unveiled its first high-end jewellery boutique in the UK at Dorchester Collection’s iconic British hotel, The Dorchester. With a sophisticated design concept by interior designer Thierry Despont, ‘Chopard at The Dorchester’ showcases an exclusive selection of pieces from Chopard’s Haute Joaillerie collection.

Website & Source:


Goyard, New York City

Bergdorf Goodman has opened a dedicated men’s shop-in-shop for storied French leathergoods manufacturer Goyard. The first of it’s kind in North America, the concession will house hand-painted belts, wallets, boxes, umbrellas, gloves and other signature accessories direct from Paris. Taipei boutique pictured

Source: GQ


Graff, London

Graff Diamonds has arrived in Harrods’ newly extended Fine Jewellery Room, the sixth and final boutique to join the space, and Graff’s third London location. A highly ornate and intricate Bohemia crystal chandelier will illuminate the new boutique, based on a global design concept by Peter Marino.

Source: Retail Jeweller


Hublot, Rio de Janeiro

Hublot has opened its first Latin American boutique in Rio de Janeiro, ahead of the 2014 World Cup. Opened in partnership with the Zilberman family of SARA Jewellery Retailers, the 35-square-metre store embodies the ‘Art of Fusion’ global design concept, featuring a mix of glass, metal, leather and wood.

Source: WtheJournal


Jaeger Le-Coultre, Zurich

Jaeger Le-Coultre has opened its third boutique in Switzerland on Zurich’s golden shopping mile, the Bahnhofstrasse. The new location will house the manufacture’s Fine Watchmaking collections, alongside the exceptional expertise and the style of Jaeger-LeCoultre.

Source: WtheJournal


Moncler, Sao Paulo

Moncler has entered the Latin American market with the opening of its first boutique in São Paulo, within the JK Iguatemi mall. Designed by Gilles & Boissier, Moncler’s new store in Sao Paolo covers 90-square-metres and features both men and women’s collections, including a selection from the Moncler Grenoble line.

Source: CPP Luxury


Rolex, Miami

Rolex has recently inaugurated its first mono-brand boutique in Miami. Situated within Miami Design District, the new Rolex boutique is operated in franchising by local retailer, Swiss Luxury LLC and covers 115 square-metres.

Source: CPP Luxury


Rolls Royce, Istanbul

Rolls-Royce Motor Cars has opened its first showroom in Istanbul, in partnership with local dealer Royal Motors, which also operates the local mono-brand showrooms of Aston Martin, Lamborghini and Bentley. The new Rolls Royce Motor Cars showroom in Istanbul is located in the Kuruçeşme district.

Source: CPP Luxury


Saks Fifth Avenue, Chicago

The Fifth Avenue Man, Saks Fifth Avenue’s new dedicated men’s boutique has opened on the fifth and sixth floors of the department store’s Michigan Avenue flagship. The store stocks shoes, bespoke suits, and contemporary fashion, alongside an on-site restaurant serving globally inspired cuisine.

Source: Racked


Salvatore Ferragamo, San Francisco

Salvatore Ferragamo opened its new boutique on San Francisco’s Post Street, located within a handsome neoclassical building. The 1000-square-metre flagship boasts a two-story facade of floor-to-ceiling glass windows, Champagne-coloured metal framing and textured Italian marble, all framed within the building’s original pilasters and frieze.

Source: WWD


Stuart Weitzman, Hong Kong

Stuart Weitzman has opened an international flagship in Hong Kong’s IFC Mall, the company’s second concept store designed by architect Zaha Hadid. The brand plans to open two flagship stores designed by Hadid by the end of 2014, with one in London and another Beijing.

Source: Pambianco News

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

- The Latest Boutiques: Zegna, Lexus & Hublot
- The Latest Boutiques: Cartier, Fendi & Alexander McQueen
- The Latest Boutiques: Piaget, Brioni & Louis Vuitton


If you are interested in being featured in our next edition of The Latest Boutiques, kindly send details of your opening to