back to the list send to a friend print

keywords

archives

- 5 Dec 2012

The Latest Digital: Cartier, Prada & Tod's

5554_glossidvf-blog480_medium

An excerpt from Diane von Furstenberg’s Glossi


Montblanc teams up with Harrods to launch an in-store augmented reality experience, as Hermès partners with Harper’s Bazaar to retail a limited collection online.

In the past month the digital luxury landscape has been dominated by the moves of the media and retailers. As the New York times announced restructuring measures to the tune of thirty senior journalists, Net-a-Porter announced its intention to launch a full-blown fashion glossy.

As Rupert Murdoch confirmed he will shutter The Daily – the iPad-only magazine he launched two years ago – social-shopping company ThisNext unveiled Glossi, a platform which allows users and brands to create their very own digital magazines.

But perhaps nothing was more surprising, than to hear that Hermès will be retailing a selection of footwear on the eCommerce venture of fashion magazine Harper’s Bazaar. Digital may have muddied the waters, but never have the lines between brand, retailer and publisher been so blurred.



5553_boucheron

Boucheron, Website

Jeweller Boucheron has relaunched its website in the colours of the new visual identity of the maison. Visitors can browse the portal in English, French, Japanese and Simplified Chinese, or take a virtual 360-degree tour through the Boucheron flagship store at Paris’s Place Vendôme. For the first time, Boucheron is sharing the history of its founders and products, whilst boosting social connectivity with Facebook, Twitter, Instagram, Pinterest and YouTube integration.

Website & Source: boucheron.com



5547_cartier

Cartier, e-Commerce

Cartier has relaunched its e-Commerce offering in the United States, with an enhanced e-boutique and 360-degree product display and videos. Alongside the online boutique, the site offers information regarding after sales service, product maintenance and store locations, as well as dedicated sections to heritage, CSR projects, events, savoir-faire and social media.

Website: cartier.com
Source: Luxury Digital



5555_ferrari_image_medium

Ferrari, App

Ferrari has launched an App for brand fanatics, offering users the opportunity to discover its rich history, simulate driving, wake up to the sound of a V12, take Ferrari-themed photos with RedCam or personalise devices with wallpapers. Built for the iPhone and iPad, the app comprises of photo galleries, videos and factsheets about current and classic models as well as selected Sports Prototype and Formula 1 cars.

Download: Ferrari Mania
Source: Luxury Daily



Georg Jensen Holition Gesture Experience from Holition AR on Vimeo.

Georg Jensen, Augmented Reality

Holition has created a unique application for the special launch of George Jensen’s ‘Fusion Ring Builder’ website. The website was activated to run in store using gesture to drive product selection, simply by selecting product with a hand gesture. The user can play and see the separate components of the Fusion ring come together from all angles using the iPad, or use one of Georg Jensen’s personalised iPads at Harrods, Selfridges London and Selfridges Manchester.

Website: georgjensen.com
Developer: Holition
Source: Retail Jeweller



5546_bazaar_hermes

Harper’s Bazaar, Hermès, eCommerce

Hermès is set to debut some of its products on ShopBazaar.com, the eCommerce site powered by fashion glossy Harper’s Bazaar. In the first e-commerce channel outside of its own website, the French luxury house will retail six shoe styles. “We thought it would be great to expand the introduction of Hermès footwear to Bazaar’s audience,” explained Hermès CEO USA Robert Chavez.

Website: ShopBazaar.com
Source: Fashion United



5548_luxure_ipad_medium

Luxure, iPad

Luxure has launched its inaugural iPad Edition, in a bid to showcase its existing magazine content in the most spectacular, insightful and explorative of climates. The iPad Edition of Luxure will provide insight into an array of photography complemented by the new retina display, alongside rich additional content via audio, video and animation.

Download & Source: Luxure



5552_montblanc_medium

Montblanc, Virtual Pop-Up

Harrods London and Montblanc UK collaborated to produce a virtual pop-up store, featuring an extensive selection of artworks from the Montblanc Cutting Edge Art Collection, permanently exhibited in Hamburg. By pointing a smartphone or tablet at the image displayed in one of the Montblanc Harrods windows, users could not only view the artworks, but purchase four exclusive Montblanc products through Harrods.

Website & Source: montblanc.com



5550_prada_ipad_ii_medium

Prada, iPad

In celebration of its Fall Winter 2012 menswear show in Paris, Prada collaborated with fashion illustrator Richard Haines, to produce a limited edition book featuring 150 artworks based on the collection. In the final chapter of the project the Italian brand has launched an iPad application, allowing users to take an interactive tour of a virtual palazzo designed by James Lima, to discover both the artworks and collection.

Download: Il Palazzo
Source: Prada



5592_shangi-tang-reorient_medium

Shanghai Tang, App

In time for the holiday season, Shanghai Tang has launched apps on Facebook and Sina Weibo, allowing fans to create Christmas wish lists according to their Chinese zodiac sign and share it with their friends. The wish list is focused on Shanghai Tang’s Christmas collection of homeware, displayed in an animated kaleidoscope, and users can then personalise the products they want to include prior to sharing the final wish list with their friends.

Apps: Facebook, Sina Weibo



5551_whitewall

Whitewall, Website

Whitewall is pleased to announce the launch of the new beta version of Whitewallmag.com, which will continue to cover contemporary art, luxury lifestyle, fashion, and design, and how these industries intersect. Debuting on the eve of Art Basel Miami Beach (ABMB) 2012, the site will focus exclusively on pre- and day-to-day coverage of the fair.

Source: whitewallmag.com





For more in the series of The Latest Digital, please see our most recent editions as follows:

- The Latest Digital: Balmain, Yoox & Mandarin Oriental
- The Latest Digital: Versace, Balenciaga & Ritz-Carlton
- The Latest Digital: BMW, Maserati & Salvatore Ferragamo


more

If you are interested in being featured in our next edition of The Latest Digital, kindly send details of your launch to editor@luxurysociety.com


Members opinion

  • Doug Gollan Modern Luxury: Appreciation of Craftsmanship or Mere Consumption? by Doug Gollan 29 Sep 2014
  • Erwan Rambourg Why The Reign of Chinese Luxury Shoppers Has Only Just Begun by Erwan Rambourg 24 Sep 2014
  • Doug Gollan Thoughts On The Future Of Luxury Retail by Doug Gollan 19 Sep 2014
  • Rachna Joshi Nair What Yves Carcelle Taught Us About Luxury by Rachna Joshi Nair 15 Sep 2014

Recently published

  • Hong Kong retail hurt by protests

    FashionUnited - 1 Oct 2014 00:32
  • Porsche Design Opens New York Flagship

    WWD - 30 Sep 2014 23:02
  • First Lady Honors Designers at White House

    WWD - 30 Sep 2014 23:02
  • JW Marriott El Convento Cusco: Peru's Luxury Hotel That Moonlights As A Museum

    Forbes - 30 Sep 2014 19:54
  • New Lagonda previewed (again) ahead of Paris debut

    Classic Driver - 30 Sep 2014 19:12
  • Drew Marich Drew Marich

    CEO, Luxury Link
    United States

  • Harald Reyes Harald Reyes

    Europe Retail Operations Manager, Bottega Veneta
    Italy

  • Harry Slatkin Harry Slatkin

    CEO, BBW
    United States

  • Roman Büchi Roman Büchi

    CEO, Louis Golay International SA
    Switzerland