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- 21 Dec 2011
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Luxury Society Presents Rendez-Vous Privé


An outstanding opportunity for Luxury Society members, and the brands and services they represent, to connect with the most relevant, affluent and discerning consumers.

One of our priorities at Luxury Society is to bring you exclusive opportunities to engage with each other and with thought leaders from our industry and elsewhere. In 2012, Luxury Society will also provide our members – and the luxury brands and service providers they represent – with exclusive opportunities to connect with the most relevant, affluent and discerning consumers.

The concept began as that of an intimate, yet ultra-luxurious showcase for trade, where Luxury Society would gather a handful of luxury brands and service providers in non competing industries, and provide an environment in which to best display their offerings to both trade and press.

 In 2012 Luxury Society will provide our members with exclusive opportunities to connect with the most relevant, affluent and discerning consumers. 

It was during our Geneva LS Locals event, when a local senior executive commended the concept, but suggested the experience would be even more valuable if clients were invited to participate in the conversation. Finally, in December 2011, Luxury Society launched Rendez-Vous Privé at La Réserve Genève.

Rendez-Vous Privé is a by-invitation-only event, providing an opportunity for luxury brands and wealth management professionals to informally connect with their target demographic, in the refined surroundings of an exclusive venue, or entertain VIP clients with a unique cultural, culinary and social experience. Our first event attracted the participation of the following brands:


Guests were invited to sample the finest caviar, by Zwyer Caviar

Amjet Executive

“An ideal and friendly occasion, in which to develop personal relationships with our guests, in complete privacy.” – Christian Loiseau, Marketing Director


Aston Martin

“Our guests had a fantastic time at La Reserve. The Luxury Society team did a great job at creating a premium environment, where we at Aston Martin, had a unique opportunity to showcase our sports cars to a well targeted set of guests.” – Vittorio Senso, Managing Director Switzerland & Italy


La Réserve Genève

“La Réserve Genève Hotel & Spa was delighted to welcome the first “Rendez-Vous Privé” by Luxury Society. Designed like a privileged members club, the event was a good opportunity to bring together fine living connoisseurs and prestigious maisons, whose savoir-faire is renowned in the world of luxury. An authentic and rare moment of exchange and conviviality which we were particularly happy to host." – Vincent Tissier, Deputy General Manager



Aston Martin offered test drives for the Rapide, the Virage, and the Vantage S Roadster


“It was a pleasure to take part in this first edition of Rendez-Vous Privé at La Réserve. Combining luxury brands from different sectors seems to have interesting potential… and the setting and format set the tone for a very relaxed, Saturday-brunch atmosphere – which made the interaction with participants very open and friendly.” – Charris Yadigaroglou, Head of Communication


Orianne Collins Jewellery

“Another big thanks to Luxury Society for this event, it was greatly appreciated by our customers and partners … This afternoon was marked by the sign of luxury and pleasure in the fabulous Reserve’s setting. Beautiful meetings have happened on this occasion.” – Linda Kezouali, Public Relations



“Finally a team who is addressing luxury brands’ concerns and fully understand how service should be delivered in our industry.” – Quentin Desurmont, CEO



Timepieces on display by MB+F

Philippe Pascoët

“The ‘Chocolaterie Pascoët’ found this rendez-vous of great maisons an enriching and very promising experience! The setting was absolutely magic and we were delighted to participate in this exceptional day.” – Anne Berman, PR Director


Zwyer Caviar

“The event was very well organised and we appreciated not only the idea to bring together prestigious brands but also the date, just before the holiday season. We could successfully make contacts with end-consumers and talk about potential synergies with other participants. A very promising experience!” – Benoît Gasser, Business Development Director


Luxury Society would also like to thank Quintessentially (, Louis XIII (, Mitterrand+Cramer ( and La Prairie ( for participating in our inaugural event.

Luxury Society are currently planning Rendez-Vous Privé events in the following cities, between March and June 2012

- St Petersburg, Yekaterinburg & Moscow, Russia
- Kiev, Ukraine
- Almaty, Kazakhstan
- Istanbul, Turkey
- Hong Kong
- Singapore

Please direct all enquiries regarding potential involvement and participation to


Rendez-Vous Privé is a series of by-invitation-only events, where discerning consumers meet prestigious brands.

The events are dedicated to discovering and experiencing the finest luxury products and services, in an intimate environment, from supercars to jewelry, timepieces to prestige properties, grand-crus to cigars…