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- 8 Nov 2011
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The Latest Boutiques, Hermès, Omega & Mercedes-Benz


Baume et Mercier’s Hamptons inspired new boutique at Dubai Mall

An essential round-up of the latest boutique openings by luxury brands, including Alexander McQueen, Dries Van Noten & Omega, in Beijing, Kuwait and Moscow

Last week we asked the question: Will luxury goods experience a slowdown, on the back of current economic woes and the possibility of recession? The feelings from luxury brand executives were mixed, as were findings from reports and measures of consumer confidence, but when you examine the cold hard facts – in this case the openings of lavishly appointed boutiques – it seems unlikely that executives have pulled in the reigns on retail investment just yet.

China in particular. Economists have worried about the sustainability of China’s luxury spending boom since earlier in the year and more recently, the debate has been reignited in the wake of a maturing and changing market. Yet just this month, six major openings launched in Shanghai, Beijing and Hong Kong alone – one being the launch of a second Harvey Nichols Hong Kong location, covering almost 8000sqm, estimated to have cost $19 million. Similarly, Lane Crawford has dedicated 2,300sqm to shoes and accessories, with hand embroidered silk panels for walls and hundreds of pieces of bespoke furniture.

If there is trouble ahead, it has certainly not yet arrived. In the meantime everyone from Vivienne Westwood to Maison Martin Margiela to Alexander McQueen have launched Mainland flagships in the hope of capitalising on China’s all-consuming boom.


Hermès, Mumbai

Although the store has been trading since July, Hermès’ have recently celebrated the official launch of its first stand-alone Mumbai boutique, the first street-level store by any luxury brand in the entire country. The Mumbai store opened within a 150-year-old building, overlooking the Asiatic Society Library and Horniman Circle gardens, reimagined by architectural firm RDAI.

The 325sqm boutique incorporates mosaic floors, wooden finishing and signature leather, housing the full range of Hermès product lines—silk scarves, handbags, perfumes, jewellery, watches, leather goods, crockery, furniture, equestrian equipment and ready-to-wear. The second floor has been converted into a gallery space, to host a mix of Indian and French artists.

Source: Mumbai Boss


Alexander McQueen, Beijing

Also launching its first stand-alone store – this time in China – Alexander McQueen has opened a flagship in Beijing, in partnership with Hong-Kong-based luxury retailer Joyce. Housed within Sanlitun North Village, a luxury shopping centre in Beijing, the 400sqm space spreads across two floors, and will house the labels full range of ready-to-wear and accessories. To celebrate the occasion, Joyce and Alexander McQueen’s creative director Sarah Burton recreated the label’s Autumn-Winter 2011 show as seen in Paris.

Source: Fashion Mag


Jaeger-LeCoultre, St Petersburg

Located in the very heart of St. Petersburg, on Bolshaya Konyushennaya Street, the newly inaugurated Jaeger-LeCoultre Boutique has launched to cater to the ever-growing Russian market. The boutique, in keeping with the Jaeger-LeCoultre worldwide design concept, opened with the launch of The Reverso à Eclipses homage to Kazimir Malevich, created with the assistance of the State Russian Museum of St. Petersburg as a limited edition of 5 pieces commemorating the 80th anniversary of the legendary Jaeger-LeCoultre Reverso.

Source: Fondation de la Haute Horlogerie


Dries Van Noten, Kuwait

Al Ostoura, Kuwait’s leading luxury fashion retailer, has launched the first Dries Van Noten boutique in Kuwait, within the Al Thuraya Complex shopping mall. The 70sqm space is dedicated to womenswear and currently carries the full range of garments and accessories from Autumn Winter 2011. The concept has been designed by Mr. Van Noten and his team and feature a late Victorian brass-mountain satinwood and amaranth display cabinet, a brass spiral Stilnovo 1960’s Italian Chandelier and original Marthe Guillain compositions on canvas.



The Shoe Library at Lane Crawford, Hong Kong

Conceived by Asia’s design golden boy, Andre Fu, Lane Crawford Hong Kong unveiled the largest shoes and accessories showcase on the continent. The Shoe Library covers over 2,300sqm, with over 200 brands lining six distinct zones. Stepping through the Canton Road entrance, clients will find themselves in the mainstay of the entire space – The Great Room – featuring 5 metre-high ceilings, library armoires in bronze and abstract French panels. Floors are finished in Romano marble and covered with elaborate rugs from the Andre Fu Collection for Tai Ping Carpets.

Source: Wallpaper


Hysek, Shanghai

Launching for the first time in China, Hysek opened doors in Shanghai Orient Shopping Centre, located in the bustling Commercial Building of Xujiahui, alongside ten other fine watchmaking brands. The store design has been inspired by brand values od refinement, technicality, singularity and audacity.

Source: World Tempus


Bottega Veneta, New York

Bottega Veneta have opened a 185sqm women’s-only store on Madison Avenue, with walls covered in suede and door handles covered in leather. President and CEO Marco Bizzarri says, “On Fifth Avenue, we have a flagship that showcases the complete collection, and on Madison Avenue we have a boutique dedicated to a specific customer in the neighbourhood where she lives and shops.”

Source: WWD


Maison Martin Margiela, Beijing

Maison Martin Margiela launched its first Mainland Chinese boutique – the largest in the world – at Beijing’s Sanlitun Village, amongst Balmain, Lanvin and Moncler. Following the debut of Maison Martin Margiela’s official Sina Weibo account on October 13, the grand opening of the store kicked off with an Autumn Winter runway show.

Source: Jing Daily


Baume et Mercier, Dubai

Baume et Mercier officially launched its new boutique in Dubai Mall, in partnership with Ahmed Seddiqi & Sons. Designed in the chic understated style of The Hampton’s, the store is filled with natural materials and soft, delicate tones, perfectly reflecting the seaside luxury concept of the new territory.

Source: Zawya


Harvey Nichols, Hong Kong

Harvey Nichols opened doors on a $19 million Asia flagship in Hong Kong, spanning over 7,700sqm, operated in franchising by local Dickson Concepts Int. Ltd, marking Harvey Nichols’ sixth international opening. The store covers two floors, wit dedicated spaces for each of its “six pillars”: men, women, children, accessories, beauty and cosmetics, as well as watches and jewellery. Harvey Nichols will maintain its current store, located in Hong Kong’s central district, as a smaller outfit.

Source: CPP Luxury



Mercedes-Benz, Chennai

Mercedes-Benz have partnered with Transcar India to launch its largest automotive dealership in South India, in Chennai. Twenty models are on display in the 2,700sqm showroom, which is equipped with world-class facilities for new car sales, financing options and even sourcing spare parts. The space has been designed in such a way that at every level there is a different experience zone consisting of SUV, Sports and Specialty cars, Premium products like S Class and an exclusive accessory section along with Mercedes Café.

Website: www.mercedes-benz.comSource: Zig Wheels


Omega, Moscow

Omega have re-launched its boutique at GUM department store, in a bid to update the space to reflect the brand’s current global design concept. The cohesive, harmonious space features elements that represent air, water, earth, the sun and, of course, time. Long serving brand ambassador Cindy Crawford, was on hand to re-open the space, which faces Red Square and is the most prestigious retail address in Moscow..

Source: Trusted Watch
Source: Retail Jeweller


Vivienne Westwood, Shanghai

Coinciding with the opening of Vivienne Westwood Shoes: An Exhibition, Vivienne Westwood has inaugurated her first flagship store in Shanghai – her third location in China. Dame Westwood was also the special guest of Shanghai Fashion Week, hosting a show featuring pieces from all labels – Gold, Red, Anglomania and MAN.

Website & Source: Vivienne Westwood


Casadei, Rome

Situated in the prestigious Piazza di Spagna, Italian footwear marque Casadei has launched its first boutique in Rome. The 100sqm space features large mirrors, black painted glass, and wooden floor centre and two day beds in red crocodile skin.

Source: CPP Luxury


Eres, London

Lingerie and swimwear label, Eres has launched its first UK flagship boutique on the fringe of Belgravia in London. Georges Rabineau, the interior decorator who has created the concepts for Eres retail stores over the last decade, has designed the Motcomb Street location. Additionally, Eres has also launched its e-commerce site at .

Source: Fashion United

For more in the series of The Latest Boutiques, please see our most recent editions as follows:

- The Latest Boutiques, Louis Vuitton, Rolex & Tom Ford
- The Latest Boutiques, Yves Saint Laurent, Gucci & Lamborghini
- The Latest Boutiques, Céline, Aesop & Aston Martin


If you are interested in being featured in our next edition of The Latest Boutiques, kindly send details of your opening to