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- 31 May 2011
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The Latest Boutiques, Maserati, Nicholas Kirkwood & Burberry Brit

An essential round-up of the latest boutique openings by luxury brands, including Fabergé, Prada and Reuge in Bahrain, Sydney and Malmö.

Rampant retail expansion seems to be the theme of the month as Roberto Cavalli announced intentions to open 85 stores in China alone, whilst Harry Winston expressed a desire to double their global presence in the next five years.

Burberry made a particularly good case for expansion, reporting record financials and revenues of £1.5 billion, after buying back their retail operations in China and putting the customer retail experience at the heart of their strategy. Although Prada may not yet be obliged to share their financial results or strategic intentions with the world, yet another store opening – this time in Singapore – suggests that the recently speculated valuation of $10.7 billion, could have some merit.



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Harrolds, Sydney

Australian gentleman’s outfitters, Harrolds, recently opened doors on its first Sydney store, comprising of nine inter-linking rooms, stocking luxury menswear by Brioni, Caruso, YSL, Givenchy, Comme de Garcons, Raf Simons and Thome Browne.

The store also includes a bar with full time Barista and barman serving everything from complimentary chilled Laurent Perrier through to malt whiskey and expresso – time of day depending, and a series of private side rooms and lounge areas. The store will also be home to Asia Pacific’s first Tom Ford store when the shop in shop at Harrolds opens at the start of next year.

Website: www.harrolds.com.au



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Burberry Brit, London

The 7th Burberry Brit store globally and the 10th Burberry store in the UK home market, the latest Covent Garden location was designed by Christopher Bailey, using British materials and heightened audio and visual technology.

The 10,000 square foot space is the most digitally innovative Burberry store in the UK, “designed to be multi-functional and modern in the way everything is presented to the customer; all the stock is on the floor with moving fixtures and fittings that can alternate” remarked Bailey.

Website: www.burberry.com
Source: WWD



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Prada, Singapore

Incorporating both women’s and men’s collections, Prada unveiled a newly renovated store in Singapore, inside the prestigious Paragon Building shopping mall. Designed by architect Roberto Baciocchi, the space spans over a total surface area of approximately 850 square metres and carries collections of ready-to-wear, bags, accessories and footwear.

The image of the store’s interior has been re-imagined as all the historic and distinctive elements of the brand are used in an innovative way. The traditional green canvas- upholstered walls and display niches are enriched by sophisticated and elegant details like lightly smoked mirrored surfaces and ivory ‘saffiano’ leather shelves.

Website: www.prada.com



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Corneliani, St Petersburg

Opening its second St Petersburg location, Italian luxury menswear brand Corneliani launched a 130sqm boutique on Bolshoy Prospekt, one of the city’s most fashionable streets. The store carries the Corneliani ID line alongside leisurewear, accessories, suits and a made-to-measure service. The boutique also incorporates a VIP lounge dedicated to unique garments.

Website: www.corneliani.com
Source: CPP Luxury



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Katakeet, Abu Dhabi

Leading distributor and retailer of luxury brands in the Middle East region, Chalhoub Group, opened a new concept store in Abu Dhabi Mall: Katakeet, a luxury children’s wear and accessories store. The multi-brand concept store brings together an innovative shopping experience for both adults and children, in a luxurious environment, providing children from 0 to 10 years with brands such as Burberry, Ralph Lauren, Baby Dior, Fendi, Tartine et Chocolat, John Galliano, Rykiel Enfant or Ferrari.

Website: www.chalhoub-group.com



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Reuge, Geneva

Opening on Rue du Rhône, next to Louis Vuitton, Omega and Chopard, the newest boutique showcases a range of traditional and contemporary music boxes, joining addresses in Hong Kong, Beijing, Singapore, Doha and New York.

The 68sqm boutique is an exhibition space of well known traditional models and also contemporary pieces in modern materials and also provides a space to explore an increasingly important business stream: bespoke corporate products.

Website: www.reuge.com
Source: World Tempus



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Nicholas Kirkwood, London

Opening within one of London’s newer luxury ‘communities’, Mount Street, Nicholas Kirkwood recently launched his first standalone store. Neighbouring Marc Jacobs, Christian Louboutin, Lanvin, Azzaro, Balenciaga and Stephen Webster, Nicholas called on artist Richard Woods for the flooring and ‘an architect friend’ to help realise the interior.

And although the new boutique has only been open a matter of weeks, Kirkwood is already looking forward to retail expansion in the US and emerging markets: “We’re currently looking at spaces in New York to hopefully open in the beginning of 2012. We are also looking into potential partners in Hong Kong and Dubai. As a shoe company, we are not able to do our own show. It has given me the opportunity to provide my own environment for the shoes."

Website: www.nicholaskirkwood.com
Source: Style.com



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Maserati, Malmö

Expanding its presence in Sweden, Italian supercar manufacturer, Maserati launched a state-of-the-art showroom in the city of Malmö. The famed luxury brand has been active in Sweden since 1984, rumoured to be one of Maserati’s most lucrative markets in Europe. The new 1000sqm Malmö boutique is the second in the city, and the brand’s third retail presence alongside a Stockholm boutique and service centre.

Website: www.maserati.com
Source: Superyachts.com



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Le Royal Eclaireur, Paris

The fusion between l’Eclaireur, the concept store by the couple Armand and Martine Hadida, and the Royal Monceau designed by Philippe Starck, Le Royal Eclaireur occupies a space within the recently re-launched and refurbished Raffles hotel in Paris’ 8th arrondissement.

The space incorporates a mix of art gallery, gift shop, clothing store and hotel suite, retailing a thoughtful selection of vintage products, accessories, furniture, ready-to-wear and contemporary art, by brands such as Yves Saint Laurent, Celine, Vincent Darré, Rick Owens, or Giambatista Valli.

Website: www.leclaireur.com
Source: WWD



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Hublot, New York, Los Angeles & Berlin

Situated on one of Berlin’s most prestigious streets, Kurfürstendamm, Hublot recently launched their latest German boutique. Drawing on ‘The Art of Fusion’, the boutique incorporates high-tech displays, carbon fibre, metal, glass, wood, leather and rubber, to welcome customers into a luxurious lounge-style environment.

Guests will be able to discover Hublot’s latest watches in relaxed surroundings, where a small Champagne bar provides refreshments. Flagship stores were also launched in Los Angeles and New York in May.

Website: www.hublot.com
Source: Bloginity



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Moda Mall, Bahrain

Located within the Bahrain World Trade Center, Moda Mall is Bahrain’s ultra-exclusive shopping destination, home to some of the world’s most famous luxury brands. The Mall recently became home to six new regional and international stores, by Chopard, Christophi Jewellery, De Beers, Atelier de Courcelles, Al Othman and Bottega Veneta.

Website: www.modabwtc.com
Source: Zawya



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Anya Hindmarch, Aoyama

Marking her 22nd location in Japan, in addition to 34 shops across the globe, Anya Hindmarch launched a new two-story flagship in Aoyama, one of Tokyo’s premier shopping districts.

The design concept is based on British heritage juxtaposed with the modern exterior and architecture of the building, incorporating antique parquet flooring and a rare 1930s Victorian museum cabinet centrepiece on the top floor.

Please note Aoyama image unavailable at time of press, London store pictured

Website: www.anyahindmarch.com
Fashion United



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Tory Burch, Beijing

Celebrating the brand’s 50th global boutique, Tory Burch recently launched at Beijing’s Shin Kong Place, the first retail outlet in Mainland China, following two openings in Hong Kong.

The 1,067sqm store echoes the first Tory Burch boutique on Elizabeth Street in New York’s West Village and incorporates design elements common to Tory Burch boutiques around the world, such as the orange painted door, moss green carpet, and white sofas.

Website: www.toryburch.com
Source: Jing Daily



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Fabergé, London

Currently operating one boutique in Geneva whilst focusing on online retailing, Fabergé recently confirmed an intention to open standalone stores in London and New York. In the interim, the brand opened doors in London hotel The Dorchester, with a vitrine in the hotel lobby.

Guests at the hotel will be able to choose from a changing selection of its high jewellery and haute Horlogerie collections, including Les Fabuleuses de Fabergé collection, Carnet de Bal range featuring diamond jewellery inspired by historical St Petersburg balls, and the newly launched watch collections.

Website: www.faberge.com
Source: Retail Jeweller



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BMW, Raipur

BMW India announced the launch of Munich Motors, its new dealership facility in Raipur, bringing to the region the BMW standards of sales and service and the same international experience as any BMW dealership worldwide. The fully equipped workshop comprises of three service bays that can service up to 4 cars per day.

Please note Raipur image unavailable at time of press, Brian Jessel BMW Vancouver pictured

Website: www.bmw.com
Source: Money Control



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MCM Worldwide, Beijing

Opening their first location in Beijing, making for the eighth retail location in China, German luxury lifestyle brand MCM launched at the Shin Kong Place shopping mall. The 200 square meter store has a simple yet sophisticated ambience with a dedicated area for VIP customers and MCM logos inscribed on gold plated curtains and waterfall-style lamp decor.

In celebration of the launch, MCM released a collection of 50 pieces available exclusively in the Beijing store, available in metallic pony hair, cowhide leather and python grain, all handbags have a MCM limited edition label inside with each bag’s serial number inscribed.

Website: www.mcmworldwide.com
Source: Red Luxury




If you are interested in being featured in our next edition of The Latest Boutiques, kindly send details of your opening to editor@luxurysociety.com