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- 27 Jan 2011
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Gucci: Managing the Modern Heritage Brand

Gucci president & CEO, Patrizio di Marco, discusses the importance of heritage with The Luxury Channel, as Gucci approaches it’s 90th anniversary.

Whilst Gucci is at the forefront of modern communications and digital marketing, they are also a brand that realises the importance of heritage, craftsmanship and quality, alongside continued innovation and the prioritisation of the customer. Celebrating their 90th anniversary in 2011, president and CEO Patrizio di Marco discusses the need to communicate Gucci’s rich history, champion corporate social responsibility and continue to engage the 60 million people that come through their stores annually, in an interview by The Luxury Channel at the 2010 International Herald Tribune Heritage Luxury Conference in London.

Patrizio di Marco was also recently interviewed by Agata Siedel, for Luxury Society’s The Digital Agenda. The full interview can be accessed here or to download the full report please click here.

In partnership with CNBC Europe The Luxury Channel are in a unique position to offer LS members preferential sponsorship opportunities through advertiser funded programming to enhance their brand on their weekly ‘Luxury Life’ series and on major international broadcasters BBC World News, CNBC, National Geographic, FOX Channels . Engaging an audience of 250 million high net viewers and syndicating through trusted 3rd party media partners, 40 million high net worth viewers through USA Hotel Networks and Forbes.

For further information on the The Luxury Channel platform please contact Eadaoin Kelly