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- 7 Oct 2010
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6 Must-Know Luxury Partners in China

Despite the recent trend for some luxury brands to take back direct control of their businesses in China, partnerships are still the principal gateway into the market. Nathalie Omori, senior partner of Zhenji, a marketing firm devoted to Chinese HNWIs, outlines a few of the key players for LS.

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Imaginex Group

Hong Kong-based brand management and non-exclusive distributor company operating its own boutiques in 38 cities across mainland China. Fashion brands include Salvatore Ferragamo, BCBG Max Azria, D&G, DKNY, Donna Karan, Juicy Couture, Marc Jacobs, Marc By Marc Jacobs, Diesel and Tumi – among others.



Executives
Balbina Wong (above), vice chairman
Thomson Cheng, managing director

www.imaginex.com.hk


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Rainbow Group

Macau-based non-exclusive distributor company operating its own boutiques in 21 cities across mainland China. Brands include Giorgio Armani and the Armani portfolio, Cartier, Ermenegildo Zegna, Escada, Bally, Versace Collection, Gianfranco Ferre, Just Cavalli, Hugo Boss, Adolfo Dominquez – among others.



Executives
Terry Siu (above), president / Xiao Wan Yi, CEO

www.rainbowgroup.com.mo


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Sparkle Roll Group

Hong Kong-based non-exclusive distributor for automobiles (Bentley, Rolls-Royce, Lamborghini, Bugatti) and an exclusive distributor for timepieces (Richard Mille, DeWitt, Parmigiani, DeLaCour BiTourbillon) and jewellery (Boucheron, Federico Buccellati), owning a few boutiques in mainland China but also distributing through other retailers. Dealer for wines from Groupe Duclot .


Executives
Tong Kai Lap (above), chairman
Zheng Hao Jiang, deputy chairman & CEO

www.hk970.com


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Wo Kee Hong Holdings

Hong Kong-based non-exclusive distributor for automobiles (Ferrari, Maserati, Fiat, Alfa Romeo) and exclusive distributor for fashion accessories (Moschino, etc) and boats (Pershing).





Executives
Richard Man Fai Lee (above), CEO
Jeff Man Bun Lee, executive director

www.wokeehong.com.hk


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Xinyu Hengdeli Holdings

Hong Kong-based wholesaler and retailer of luxury & premium timepieces from the likes of (LVMH Group) Christian Dior Fendi, TAG Heuer; (Swatch Group) Certina, Calvin Klein, Hamilton Tissot; (Richemont Group) Alfred Dunhill, Baume & Mercier, Jaeger-LeCoultre and independents such as Audemars Piguet, Carl F. Bucherer, Carven and more. Operations include a network of 250 shops in mainland China and Hong Kong and joint-venture monobrand boutiques for some brands.

Executives
Zhang Yuping (aka, Cheung Yu Ping), chairman

www.hengdeliholdings.com


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Fairton

Hong Kong-based non-exclusive distributor for fashion brands such as Jean Paul Gaultier, Lancel, Lloyd, Fratelli Rossetti, Harmont Blaine, Marella, Marina Rinandi, 7for All Mankind, Max Mara – among others, with its own network of 135 boutiques in 35 cites across mainland China.



Executives
Peter Chung, managing director

www.fairton.com