Chanel’s Terrifying Grammar, Richard Branson’s Shirt & Burberry’s Best Friends
The sound bites and statistics that are causing a stir in luxury circles
“ The guys walking around with the shirt untucked and no ties, very similar to Mr. Branson… ”
$43.62
The average ROI (return on investment) for every $1 spent on email marketing, nearly twice as high as the ROI for internet search advertising
“ Paradoxically, the most active part of the market has been for big boats. ”
9%
How much spending increased (at least) in Q2 for each luxury retail category analyzed by an American Express consumer report
“ Even if we are flattered by such tributes to our fame as ‘Chanel-issime, Chanel-ed, Chanels, and Chanel-ized’, PLEASE DON’T. Our lawyers positively detest them. We take our trademark seriously. Merci, Chanel, Inc. ”
30%
How much of Burberry’s UK sales are to Chinese tourists
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The Top 50 Most-Searched for Luxury Brands in China
Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in China
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How to Reach the Digital Affluent Male
There are 19 million affluent men on the Internet according to iProspect, and they are researching, shopping and spending more than ever before
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Affluent U.S. Consumers Favour Luxury Brands with Apps
The Luxury Institute and Plastic Mobile explain why wealthy U.S. consumers favor and feel more connected to luxury brands offering an app
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How To Customise Social Media Strategy for Europe
Elizabeth Canon of Fashion’s Collective explains why it is crucial for luxury brands to customise social media strategy for the European market and how best to do so
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The Top 50 Most-Searched for Luxury Brands in China
Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in China
Generation Y: Luxury's Most Buoyant Market
Luxury Shopping in the UK: How the Market Continues to Grow
South Africa’s Luxury Consumers Buck International Trends
Has Luxury Brand Diversification Gone Too Far?
Naoko Kabaya