China Luxury Boom Moves Inland
Luxury brands need to look beyond the obvious locations as China’s wealthy population grows and develops inland too
So far luxury brands have tended to locate themselves in China’s four wealthiest coastal cities, but much of the 25% growth in luxury spending which is expected will happen in a more westerly direction. Many of the country’s growing number of billionaires (currently there are around 80) are also in these locations. The Chinese spend 9 billion per year on luxury goods, so this is a market well worth thinking carefully about.
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Affluent U.S. Consumers Favour Luxury Brands with Apps
The Luxury Institute and Plastic Mobile explain why wealthy U.S. consumers favor and feel more connected to luxury brands offering an app
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What Pinterest Means For Luxury Brands
Pinterest is said to be the fastest-growing website ever, with over 17 million users visiting every month, but what concrete opportunities does the site present for luxury brands?
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Luxury Timepiece Brands Using Craftsmanship in Video
The second in our series of listings, exploring how various luxury sectors are using craftsmanship and video to best express their savoir faire
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