Men, Women, Facebook and the Future for Harrods
The sound bites and statistics that are causing a stir in luxury circles
“ Clearly it is a waste of money to try everything; you need to think carefully about what the return is, whether it’s measurable, and whether the return is immediate or long-term. ”
$1 billion
Harrods target for sales in 2010
“ Always let demand outpace distribution. ”
60%
of VAT forms filled out in France last year which were from mainland Chinese shoppers
“ Women are into fashion, men are into style. ”
36%
of Facebook entries which mention a brand.
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The Top 50 Most-Searched for Luxury Brands in China
Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in China
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Affluent U.S. Consumers Favour Luxury Brands with Apps
The Luxury Institute and Plastic Mobile explain why wealthy U.S. consumers favor and feel more connected to luxury brands offering an app
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The Top 50 Most-Searched for Luxury Brands in China
Digital Luxury Group and Luxury Society join forces to reveal the ranking of the top 50 most-searched for luxury brands on search engines in China
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Diane McDavitt
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